Lean Content Workshop

Buy tickets at http://leancontent.eventbrite.com/

About This Class

The majority of today's consumers do not trust advertising. That's why businesses need to establish new ways to provide value and establish credibility. Enter the era of content marketing. Publishing valuable and relevant content builds trust with your audience and increases brand awareness.

Content marketing, however, is not without its challenges. It can be time-consuming and expensive.

In this course, you will learn to:

  • Create a content strategy from the seven pillars of content marketing
  • Employ lean content marketing tactics and tools that will save you time and money
  • Apply best practices in content publishing and curation
  • Measure your content marketing efforts

Case studies on brands with stellar content strategies will be presented. If time permits, there will be an exercise in defining content permissive topics.

Class Format

  • 40 minute lecture
  • 20 minute Q&A
  • 30 minute hands-on exercise

Who Should Attend

  • marketers
  • startup founders
  • startup marketers

About Your Teacher

Baochi Nguyen is a social media strategist who keeps abreast of all things social media: networks, communities, platforms, emerging features, and analytics. She draws from 15 years of digital, social media, mobile, and product marketing experience within the tech industry. She has worked for top Silicon Valley brands including Boingo and RingCentral. Baochi recently launched her own consulting firm called Social Canny.


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