Workshop: The Lean Entrepreneur with Brant Cooper and Patrick Vlaskovits

It's been a long time coming but it's time to start PDX Lean Circle off again with a bang.  We convinced Brant Cooper and Patrick Vlaskovitz to come up to Portland to do a hands-on workshop around the concepts in their new book The Lean Entrepreneur.

Their previous book, The Lean Entrepreneur's Guide to Customer Development, was what introduced me to Customer Development along with Eric Ries' blog back in 2009.  These guys—along with Steve Blank and Eric Ries—helped kickoff the modern lean startup movement.


5:30-6pm: Networking

6:00-7:30: The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

7:30- 8:00: Q&A


The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

Brant & Patrick will share a sneak peak of the new tools (market segmentation, value stream discovery + more) and case studies in the book.


  • How to develop rock solid market segments and why they're key to success.
  • How to document assumptions around business activities, expected customer behavior, and actionable metrics.
  • How to develop a road map of customer interaction and experimentation to validate your business model.
  • The Innovation Spectrum
  • much more!

You need to buy a book to get in.

Brant and Patrick are traveling up here from SoCal on their own dime so they've asked that everyone in attendance be a proud owner of their new book. Please purchase a book ahead of time and bring printed proof of show it on your phone.



Here's some quotes about their book from some folks you might recognize:


"The Lean Entrepreneur is a powerful collection of case studies with hard-nosed actionable advice that moves the needle.

- Eric Ries, The Lean Startup


"Ever wanted actionable case studies of truly "lean" startups? Here you go:"

- Tim Ferriss, Four Hour Work Week


"If you are a startup entrepreneur, this is a must read book for your startup journey."

- Brad Feld, Foundry Group M.D., TechStars co-founder, creator of Startup Revolution


Come join Cloudability and PIE @ Urban Airship in welcoming them to Portland to talk about the next wave of being a lean entrepreneur.


Please note: You need to show up with proof of purchase for their book which you can get at Amazon.


--- > You must sign-up here to attend:



Join or login to comment.

  • Bryan J.

    Fantastic presentation: Optimize startups for learning! Many valuable insights, nice Q&A.

    March 6, 2013

  • A former member
    A former member

    Great content. Very knowledgeable speakers.

    March 5, 2013

  • A former member
    A former member

    Is it ok to bring a camera and record the workshop for archival purposes?

    March 5, 2013

  • Patrick V.

    Hi everyone -- please remember to sign up on the EVENTBRITE page here:

    March 5, 2013

  • Abhi

    Is proof of purchase (such as an order email confirmation from Amazon) sufficient as proof of purchase in order to attend?

    March 2, 2013

    • J.R. S.

      Yes, I believe so.

      March 5, 2013

  • A former member
    A former member

    If I show you my book on Kindle, is that enough for proof of purchase? ;)

    March 5, 2013

  • Gavin W.

    Looking forward to seeing old friends and making new ones. Curious how I can be of service.

    March 4, 2013

  • Paul T.

    Flying from the East Coast tmr and if I get settled in hotel quick enough Id love to attend.

    1 · March 4, 2013

  • A former member
    A former member

    The link for "Please purchase this book ahead of time" takes you to the Eric Ries' Lean Startup book on Amazon

    February 28, 2013

    • A former member
      A former member

      I noticed that it was the wrong book too. The correct link is­

      February 28, 2013

    • J.R. S.

      Doh! Looks like we got hacked by Eric Ries's machiavellian buzz machine. The link is fixed now.

      February 28, 2013

  • Bryan J.

    Looking forward to it!

    1 · February 28, 2013

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