Designing Effective Communication: Web Writing Techniques That Work

With the endless flow of emails, articles, and other information fighting for your readers' attention it can be super challenging to get people to read through your content, much less make sure they take away the important points you need to communicate. The good news? You can apply web writing best practices to your communication and make your content more readable, understandable, lovable, and effective.

This month, we'll join forces with the lovely folks of IABC Phoenix (http://www.iabcphoenix.com/) and walk through some of these simple, tried and true techniques with some of the Valley's most savvy web writers.

At this event, we'll discuss how to:

Help readers scan for meaning and boost readability Steal a page from journalism and get your point across quickly with the "inverted pyramid" Balance reader and business goals with needs analysis and persona driven narrative Identify opportunities to deepen context and reader understanding with graphics, graphs and illustrations when appropriate See you on the 24th!