Social Media Summit

http://photos1.meetupstatic.com/photos/event/6/d/5/8/event_108627992.jpegSocial media is changing public relations – how will you respond?

AGENDA

Opening Keynote

The New Communications Landscape

How to Thrive in the Digital Age

How has the communications landscape evolved in the digital age? Why do some companies get it and some don’t? Hear about some simple steps for integrated new-fangled marketing techniques into your communications programs.

1. How “social listening” can inform better marketing

2. Why “media relations” is no longer enough

3. How leadership brands measure social media success

Todd Defren (http://www.pr-squared.com/index.php/about) is recognized globally as a Social Media & Public Relations innovator, thinker & lecturer. His blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power 150.

Defren is the visionary behind the Social Media Release and Social Media Newsrooms; a co-founder and Board Member of the Social Media Club, a PRWeek “40 Under 40 (http://www.prweekus.com/40-under-40--2008/article/122084/)” honoree, an Advisory Board Member for the SmartBrief on Social Media, a Fellow of the Society for New Communications Research, a frequent Social Media speaker. He was referred to as a “Social Media Marketing Master in Mashable in 2010. He is also featured in over 1,750 “Twitter Lists” including Robert Scoble’s “Tech PR Brands & People.”

Keynote #2

What Is Your Social Media Strategy?

A New Framework for a Winning Social Media Strategy

When it comes to social media, one size doesn’t fit all. Different types of organizations need different strategies. Learn about a framework that identifies four general strategies/approaches that organizations use when using social media: Predictive Practitioner, Creative Experimenter, Social Media Champion, Social Media Transformer.

1. Gain an appreciation for, and understand, the type of strategy/strategies that is/are employed by your organization.

2. Identify a strategy or approach that may be most appropriate for your organization at present and in the future.

3. Assess the extent to which your organization may want to apply “social” in managing relationships, conversations, and key processes.

Bruce D. Weinberg (https://faculty.bentley.edu/details.asp?uname=bweinberg), named the Netty Professor by Inc. Magazine, is best known for his Internet Shopping 24/7 Research Project, when he shopped exclusively online for one year during the Dot-Com era and emerged as the world’s first online shopping blogger (see www.InternetShopping247.com). He is an award winning researcher, earning the MSI/H. Paul Root best paper award from the American Marketing Association’s prestigious Journal of Marketing, an award winning teacher, and a top Business Professor on Twitter. His publications have appeared Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Interactive Marketing, Sloan Management Review, Wall Street Journal, and more.

Industry Tracks

Participate in one of three industry sessions led by an industry brand leading a deep dive into how it is using social media/PR to impact the brand:

Healthcare - Rhonda Mann, Chief Marketing Officer, Beth Israel Deaconess Medical Center B2B – Michelle Ormes, Director of Global Branding, Staples Consumer - Chuck Casto, Vice President of Corp Communications, Wayfair Tools & Techniques

Choose one of these three tracks to gain a better understanding of the latest tools and techniques available.

SEO/SEM – Francis Skipper, Search Engine Marketing Director, 451 Marketing Social Media Insights – Jeff Cann, Manager of Account Management, Sysomos Social Media Amplification – Glenn Gaudet, Founder & President, GaggleAMP

REGISTER AT http://tinyurl.com/8yjplgo

$99.00 Members Only
$75.00 Earlybird rate before May 1

$125.00 Non-Members
$99.00 Earlybird rate before May 1

$65.00 Young Professionals Network (YPN)
$50.00 Earlybird rate before May 1

$25.00 Students
$20.00 Earlybird rate before May 1