We've got our fantastic line up for the Monday, Nov 4 #PDNYC!
The event theme is: How will regulation and privacy concerns change data driven marketing?
We'll kick things off with a demo from datacoup (@datacoup, https://datacoup.com/) and then move into our speaker/panel part of the night where we'll hear from marketing services companies how they plan to adapt in an environment of both increased data-driven marketing ability, and increased privacy awareness.
Speaker line up:
Eugene Becker: SVP Product Management at eXelate
eXelate powers smarter marketing decisions worldwide with a suite of smart data, analytics and cloud infrastructure products.
Alex Krylov: Privacy & Compliance analyst lead at Experian
Experian, perhaps the best-known Credit-reporting agency, also serves clients with fraud products and, more pointedly for this night's event, a range of Direct and Digital Marketing services.
Anudit Vikram: Digital Media Managing Director, Merkle.
Merkle is a CRM solution, offering their clients the best tools in optimizing customer portfolios.
Jeff Tognetti: Marketing & Advertising Strategist, DealerX
DealerX is a boutique digital firm, serving the car industry with their proprietary data-driven platform.