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Karen McGrane—The Mobile Mandate (co-hosted with PhillyCHI)

NOTE: Due to high interest and space limitations, registration is required through PhillyChi's registration page (on Eventbrite). RSVPs are no longer being accepted through Meetup.

Please join Content Strategy Philly and PhillyCHI as we welcome Karen McGrane, who will discuss why you need to deliver content wherever your customer wants to consume it and what the risks are when you don’t make content accessible to mobile users.

This event is made possible by the sponsorship of EPAM Empathy Lab.

Date: Wednesday, March 6, 2013

Time: 6:30PM – 8:30PM (Social time from 6:30-7:00PM)


The William Way Community Center
1315 Spruce St.
Philadelphia, PA 19107

Phone: (215)[masked]

Driving directions & parking:

About the Presentation
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile.” Chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don’t make content accessible to mobile users. Already convinced it’s important? She’ll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

About the Presenter
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped businesses create better digital products through the power of user experience design and content strategy. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of publishing clients, including The New York Times, Condé Nast, The Atlantic, and Time, Inc. Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan, which educates students on how to run successful projects, teams, and businesses. Her book, Content Strategy for Mobile, was published in 2012 by A Book Apart. You can find her on Twitter @KarenMcGrane

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at or follow along on Twitter at @PhillyCHI.

About the Sponsor

EPAM Empathy Lab is an integrated practice within EPAM Systems with over 8100 digital strategy, user experience design, and IT professionals across the globe, serving clients from locations in the United States, Canada, UK, Switzerland, Germany, Sweden, Belarus, Hungary, Russia, Ukraine, Kazakhstan, and Poland.

Liberty Global, American Red Cross, Avon, COTY, Comcast, DirecTV, TJX, NBCU, Rogers Communications, Sony, AIG, Adidas and Sephora are among the hundreds of clients who rely on EPAM for their deep understanding of business and digital strategy, their skill in usability and experience design, and their world-class product engineering capabilities and global delivery model.

Join or login to comment.

  • Marc G.

    You can find a video and slides of what is essentially the same presentation at

    March 12, 2013

  • Matt M

    Is there any chance of getting the slide deck for this talk. Some stats, especially from the beginning that I'd love to share with co-workers/stakeholders. Thansk!

    March 12, 2013

  • Michele M.

    AWESOME event. And got some more great fodder to share with my company and my clients.

    March 7, 2013

  • Matt M

    Awesome talk!

    March 6, 2013

  • William C.

    Folks, because of very high demand and space limitations at the William Way center, we are now asking everyone to register through PhillyCHI's Eventbrite page rather than through Meetup (I have closed this event to further RSVPs via this site). If you wish to attend, please go to and do so there. Sorry for the confusion. We look forward to seeing you all next week!

    February 26, 2013

  • Joseph Dennis K.

    As promised, here's the teaser for the next MeetUp: A Nieman Lab podcast featuring a 52-minute interview with Karen McGrane (Building a content strategy for mobile).

    February 19, 2013

  • Amanda C.

    Yes, please! This sounds awesome!

    February 7, 2013

Our Sponsors

  • Think Company

    As a Content Strategy Partner, Think supports all our 2017 events.

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