Adventures in Government Content Strategy

When the City of Philadelphia started redesigning its municipal website, the mission seemed clear: Meet user needs with simple, effective digital content and services. But when it came time to move content, the dark heart of the challenge emerged. Across 60+ department sites, the City's scrappy in-house team actively battled thousands of disused links, reams of outdated content, repetitious yet inconsistent information, and a wide range of priorities and processes. Join Erin Abler, the City's first Content Designer, as she recounts hard-fought lessons about collaboration and cultural change in the face of decentralized publishing, diverse stakeholders, and chronically unmet user needs.

Event Timeline:

• 6:30 - 7:00pm: Networking

• 7:00 - 8:00pm - Presentation

• 8:00 - 8:30pm - Q&A

About Our Speaker:

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Erin Abler is Lead Content Designer with the City of Philadelphia. A UX generalist with over a decade of writing and editing experience, she takes a special interest in shaping the user experience with meaningful content. Before joining Philadelphia's Office of Innovation & Technology, Erin worked as Senior Experience Architect at Allen & Gerritsen. She also honed her UX and content strategy chops at Razorfish Health, first as an Information Architect and later as the office's first Senior Content Strategist. She has spoken at PhillyCHI, SXSW Interactive, and the Code for America Summit. You can find her on Twitter at @erinabler.