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The Evolution of Content Marketing at Monetate (Conshohocken)

Hear from fast-growing ecommerce solutions provider Monetate (which has boomed to close to 100 employees since it opened shop in 2008) about why the company is focused on content. Monetate CEO David Brussin and Content Marketing Director Rob Yoegel will help you understand why publishing and content marketing have become so important to the company. Be sure to check out the firm's website for more about the company.


  • Why one of the leading Philadelphia technology companies is taking content so seriously.
  • Why your journalism/communications degrees are more valuable today than ever.
  • How a former journalist and emedia professional quickly helped transform Monetate to become a publishing machine.

Come on out to hear from a cutting-edge startup company that is doing interesting things in the content space. There will be light food and refreshments at Monetate's spanking new digs. It's also a great chance to meet with some of the Meetup's suburban population.

  1. Welcome by Monetate CEO David Brussin. 
    Why content marketing is important to Monetate?
  2. Putting the customer first: The evolution of content marketing at Monetate
    Rob Yoegel, Content Marketing Director, Monetate

June 5, 6-8pm
951 E. Hector St.
Conshohocken, PA 19428

You can take the train from downtown Philadelphia. The Spring Mill SEPTA station on the Manayunk / Norristown line is right next to the Monetate building.

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  • David Dylan T.

    Thanks to everyone for coming out and thanks to Rob and David for such a great presentation and for being such kind hosts. I'm glad everyone (myself included) had a good time and learned a lot.

    1 · June 6, 2012

  • Oliver P.

    Thanks, Rob, for a great in-the-trenches case study on what Monetate has been doing with content.

    1 · June 6, 2012

  • A former member
    A former member

    The presenters made the content easy to understand in word and slide.

    June 6, 2012

  • Mary Ann G.

    Thanks, Monetate folks, Brian and Bill! Great program, really enjoyed the meetup in general, loved hearing about your experience with video, infographics, webinars and ebooks and the role they play in your marketing.

    1 · June 6, 2012

  • David Dylan T.

    It was very helpful in part because of the specificity involved in the case study of Monetate's content marketing strategy and implementation.

    June 6, 2012

  • John M.

    This was a good session - great to see a company that has embraced Content Marketing and that has gotten such immediate results. Here's a quick post on last night's event:

    June 6, 2012

  • Coreen

    Thank you, Rob, and David and all the Monetate people who were there. It was a great presentation! Plus it was interesting to learn more about Monetate, how you guys work and how the company has grown. This was also my first event for this group. Gotta say, I'm off to a good start. I thought the group was fantastic and look forward to the next one.

    1 · June 5, 2012

  • Jerry

    Thanks to Rob, Brian and David for putting together a an interesting and candid presentation.

    June 5, 2012

  • Rob Y.

    Thanks to everyone for coming out tonight to hear about the content initiatives at Monetate. I hope you found the presentations helpful. I look forward to seeing you all again.

    June 5, 2012

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