Content Strategy and SEO
Co-hosted with SEER Interactive
Location:SEER Interactive Search Church
Note: There's been a change of speaker: John-Henry Scherck, another SEER SEO team member, will speak in place of Adam Melson. The topic remains the same though: he will discuss content strategy as it applies to SEO. He will dive into finding topics that have an audience already there to help promote that content piece. He will also go over some online tools that will help uncover new content ideas that speak to the needs of your existing customers/audience.
: Right after college John-Henry was dead set on working in PR, but eventually discovered he wanted a more data driven career. He has always been fascinated by search engines, and managed to squeeze his foot in the door at an SEO start up in Chicago. After working there for two years, he decided to move back to the east coast and join SEER. When he isn't thinking about building links, he likes to spend his free time cooking and reading. John-Henry holds a bachelor’s degree from Denison University. John-Henry volunteers with Squash Smarts
, a Philadelphia organization that tutors and coaches underprivileged, inner-city children.
Post-Event Activity: King's Oak in the Piazza