Douglas

Location:

Philadelphia, PA

Member since:

July 20, 2014

When did you learn that you were a content strategist?

When I started work on a startup with no existing content strategy. That makes the customer outreach guy the content strategist by default.

What content strategists do you admire most?

The people at Harry's. Their blog is attractive to me even though I'm not yet their customer.

Tell us a content strategy that inspired you—

I love the Harry's magazine; it's a great little publication, on the same sort of level as Esquire, in a way, yet it's entirely an arm of their shaving company.

I'd love to develop a content strategy for: a) Phillies, b) Free Library, c) Tastykake, d) other

b) Free library; I used to be a teen advocate for greater interest in my local library in high school, and I've always had a love of libraries. The books, the programs, the people-- everything. I think I could made the Free Library more attractive to Philly residents.

Introduction

My name is Douglas Rintoul. I'm an entrepreneurial thinker, a marketing man, and generally an imaginative guy.


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