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Pamela R.


Philadelphia, PA

Member since:

February 25, 2013

When did you learn that you were a content strategist?

When I helped lead a large agency-of-record relationship that required creating, syndicating, and in other ways producing multiple types of content across a brand's entire digital landscape, for its varied content audiences.

What content strategists do you admire most?

Michele Miller, my co worker at Empathy Lab!

Tell us a content strategy that inspired you—

I still love all of Dove's work - storytelling that makes sense, spread over touchpoints where it will be well consumed, and with the ability for its consumers to interact and add to the storyline.

I'd love to develop a content strategy for: a) Phillies, b) Free Library, c) Tastykake, d) other

Katy Perry


I'm a Creative Director at Empathy Lab with a content strategy and creation background. Reading and writing are not just a part of my DNA - they may be the entire sum of it.

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