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Ethan Ruby and Jeremy Schwartz founded Poker4Life in 2005. After hosting many charity poker tournaments at the Park Avenue Country Club in Manhattan, they realized how much of an impact poker can have in the world of charitable giving. Poker4Life was formed to harness The Positive Power of Poker by hosting charity poker tournaments to benefit all non-profit organizations. Our mission is to provide a forum for professional, celebrity and everyday poker players to come together and support causes they believe in while playing a game they enjoy.

Poker4Life has attracted thousands of poker players and philanthropists with our exclusive charity poker tournaments. Over the last six years we have raised over $1,000,000. Our charity of choice thus far has been The Buoniconti Fund to Cure Paralysis, which maintains an unprecedented 86 cents of every dollar going directly to research. There are approximately 1.4 million 501(c)(3) non-profit organizations in the U.S. with whom we are actively forming relationships. Our aim is to help them raise money through the great game of poker.

Poker4Life can host individual fundraisers for any non-profit organization, but our ultimate goal is an annual main event in which each participant plays for the charity of their choice. Our model ensures that every designated charity is a winner by receiving 10% of their representative's registration fee in addition to any distributed prize pool money.

Experience The Positive Power of Poker as Poker4Life redefines the charity poker world!

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Positive Power of Poker

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Founded May 24, 2006

Our Sponsors

  • NY Knicks

    Players, tickets and memorabilia

  • NY Rangers

    Players, tickets and memorabilia.

  • World Poker Tour

    Tournament support, players and marketing


    Hotel and Spa Packages

  • MGM - Las Vegas

    Hotel and Spa Packages

  • PokerDivas

    Poker Learning Sessions

  • Action Finder

    Players and marketing support

  • ZYR Vodka

    Drinks, Ice Sculptures and more

  • Pro Poker Gear

    Championship Bracelet

  • Tony's Di Napoli


  • Charity Sports Auctions

    Silent Auction

  • Wizard Studios

    Event Production

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