How can social media marketing teams influence change in the wider organisation?
After a brief introduction, the event will be run workshop-style: please come armed with the list of issues you face on a daily basis as you try to drive change in your organisation – we will work with all participants to find some practical answers together.
We will share our decade-long experience in the field, new thinking and... drinks on the house!
More information on the event:
The relationship between externally-facing marketing and communications teams and the rest of the organisation is crucial to business success, yet this is also where structural and cultural disconnects are often most visible. Social media and social marketing teams are well placed to gather valuable customer insights, but how do they socialise these learnings within the rest of the company? How connected are they to customer service, R&D, product or operations? More broadly, how can marketing and external comms better align with the rest of the business to achieve its objectives?
For over ten years, our team has worked with leading global firms to enable digital transformation through the development of new business capabilities, both inside and outside the corporate firewall. Join us and marketing professionals across various industries to hear some new thinking on how to overcome legacy structural and cultural barriers, open up new ways of working and address 'silo problems'.
As an appetiser read External engagement requires better internal organisation, a POST*SHIFT blog post on the topic.