Speaker Series: The 4Ws of Innovation: Growing your ideas from human dynamics
Guest Speaker: Kip Voytek - SVP, Director of Digital Innovation MDC Partners
7:00 - Arrival - Snacks, Pizza and Networking.
7:30 - Introduction / Announcements by the organizers.
7:40 - The 4Ws of Innovation: Growing your ideas from human dynamics
Kip Voytek - SVP, Director of Digital Innovation MDC Partners
8:40 - Open-mic to quickly promote your business or broadcast a need that someone in the group might be able to ﬁll.
8:45 - Wrap-Up, discussion of Meetup, feedback and opportunities for improvement or future topics.
8:55 - End of formal part of meeting.
9:00 - Exit Venue and head to After Hours Party - Location: TBA
The 4Ws of Innovation: Growing your ideas from human dynamics.
The very first day five minutes of my very first class on my very first day of college, my economics professor said all economics should boil down to answering a simple question: "who's doing what to whom and why?" Focusing on this question could guide product development team or marketer in this age of me-toos, novelty chasers, and hair-splitting inventions to a place where they know how to create real value.
Kip Voytek - SVP, Director of Digital Innovation MDC Partners.
As Director of Digital Innovation, Kip is responsible for leading the integration of emerging technologies and digital practices with MDC agencies and their brands. As part of the strategic planning group, he works on implementing and growing digital solutions across the network. Kip founded the Digital Works Institute in partnership with Chuck Porter and MDC, after running the Communications Planning practice at RAPP, where he brought digital behavior and insights to traditional brand planning. Prior to RAPP, Kip was SVP, ECD of Interaction Design at R/GA, providing creative leadership on the Nike, Nokia, SC Johnson, J&J, IBM and other accounts. Kip’s introduction to interactive design was as a game designer for EAI and Byron Preiss Multimedia, where he designed games based on licensed properties such as X-Men, Spiderman, Barbie, Clue, Scooby-Doo and Animaniacs. Prior to his focus on interactive design, Kip was a political consultant and speechwriter. You can find a lot of interesting conversations on Kip's blog at http://www.kipbot.com