Launch into 2013!
7:00 - Arrival - Snacks, Pizza and Networking.
7:20 - Start of Meeting - Introduction slides by the organizers.
7:30 - Group Game: Speed Need Matching - Alex Lamb
7:50 - App Launch Demo: Shots iGot - Paras Jain / Josh Rosenheck
8:00 - Apstrata cloud backend service - Peter Chmiel
8:15 - Planning a Successful Product Launch - Pavita Howe - Principal, Plan B Strategic Marketing
8:30 - Open-mic to quickly promote your business or broadcast a need that someone in the group might be able to ﬁll.
8:50 - Wrap-Up, discussion of Meetup, feedback and opportunities for improvement or future topics.
8:55 - End of formal part of meeting.
9:00 - Exit Venue and head to After Hours Party - Location: Princeton Sports Bar and Grill (128 Nassau Street)
More details about the speakers:
Group Game: Speed Need Matching - Alex Lamb
Alex is currently employed as a Research Scholar at Princeton University. His research focuses on complex systems modeling of naturally occurring systems, from models of insects to human societies.
He has a background in software design and development with an emphasis on Java, Android, scientific computing and data visualization.
His experience includes complex systems research, including network science, agent based modeling, and machine learning.
In addition, he is a leadership and communication skills instructor, training through the use of behavior science and improv-based techniques. He is an internationally respected improv instructor specializing in the creation of full length unscripted plays, a co-founder of the San Francisco Behavior Lab and a science fiction author.
Alex is interested in finding potential co-founders for a company with a high-concept science-based angle.
If people want to give feedback around the exercise or are interested in interactive games or improv in general, they should talk to Alex in the pub afterwards.
App Launch Demo: Shots iGot - Paras Jain / Josh Rosenheck
Something with Flow LLC was founded by 2 college students from Rutgers University. Their goal is to build mobile apps that bridge the gap between current practices that may be harmful, imperfect, or inefficient and people's actual behavior in the real world. Their portfolio includes Shots iGot which was demoed at the Princeton University Hackathon where it won 1st place for "Most Useful Project", 2nd place for "Overall Best Mobile App" , 2nd place for "Crowd Favorite Project". You can check it out at www.shotsigot.com
Apstrata cloud backup service - Peter Chmiel:
Apstrata is a complete Backend-as-a-Service for mobile & HTML5 including a complete set of back-end capabilities for:
HTML5, Mobile, Social, Photo/Video sharing, Landing-Pages, Geo-Location, Knowledge, CMS, CRM and much more.
They provide open source UI widgets and customizable apps.
A fully managed platform. Hands-free scaling, monitoring and replication.
You can use your own development, packaging & deployment environments.
Peter Chmiel is a Mobile Entrepreneur and Developer with 20+ years of business and software development experience.
His specialties include Business Development, Product Management, Business Analysis, Mobile Application Development (iOS, Android)
Planning a Successful Product Launch - Pavita Howe – Principal, Plan B Strategic Marketing
As entrepreneurs, we are passionate about our products and spend much of our time focused on product development. However, the ultimate goal for startups is to win over customers and build a successful business. That’s where marketing and launch planning come in. Launching a new product is much more than just a single event. It’s a process that begins long before the product is ready to launch – and it doesn’t have to cost a fortune. With the right approach, you can plan a successful product launch that will build brand awareness, attract new customers, and help to grow your business.
Pavita is a marketing consultant at Plan B Strategic Marketing (www.planbstrategic.com). She works with startups and entrepreneurs to develop business plans, new product launches, and creative marketing strategies at each stage of their business. She is also a marketing mentor for TechLaunch (www.techlaunch.com), New Jersey’s first technology accelerator program, and an advisor for the Own It Ventures Conference (www.ownitventures.com) in New York. With a broad career of managing significant product marketing strategies and launches for both large companies and startups, Pavita understands both the excitement and the marketing challenges for entrepreneurs with great ideas and limited budgets.