Class: Intro to Lean Startup for Product Managers

This class is an introduction to key concepts of Lean Startups. Lean Startup methodologies are taking the start-up world by storm, and more and more companies are now looking to deploy lean processes. With its applicability to pursuing new products, it's something any product person can't afford to ignore.

The Lean Startup methodology is focused on achieving results efficiently by leveraging the scientific method to achieve product-market fit. You create a Minimal Viable Product and constantly run tests to systematically (in)validate assumptions to create traction for your new product idea.

We'll discuss the core principles of Lean Startups, and their applicability to product management. Topics covered include:

Fundamentals of Customer Development including Problem and Solution Interviews Understanding Validated Learning as the unit of progress Build-Measure-Learn loop Differences with traditional business planning Capturing your customer and product hypotheses Hypothesis testing and interviewing customers Minimum Viable Product (MVP) Innovation Accounting Getting out of the building Finding and leveraging early adopters Validation and currency Unique challenges faced in pursuing a new product idea at your job