Sep 18, 2013 · 7:00 PM
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Time for a new meetup!
This edition, the theme will be Persuasion. We have two experienced speakers (both named Bart!): Bart Clement of Science Rockstars (creators of Persuasion API) and Bart Schutz of Online Dialogue, both experts on persuasion.
So, if you want to learn how to persuade your customers (or your friends :) ), join us on September 18.
Hope to see you there!
Today's web users are accustomed to personalised shopping recommendations, customized news and tailored content. But taste profiling is just the beginning. If you want to find out how your customers tick you need to know about persuasion profiles. By using persuasion profiles you can learn how your individual customers respond to persuasion and select the optimal persuasion strategy.
In this session Bart Clement will introduce persuasion profiling and show you how you can increase conversion rates by getting into the heads of your customers.
You think customers are important for your business. But – according to Bart – “customers are brains”. So what do you know about how a brain works? How does it pay attention, perceive and remember? What are the roles of ratio and emotion? How does the brain ultimately decide? And most importantly: How can you influence these brain processes?
Based on his own online research and the latest insights from psychology, behavioral economics and neuro-sciences, Bart will take you on a thrilling rollercoaster trip through the brain. A talk filled with mind-blowing insights that will change the way you think about customers, products, marketing, making love and drinking coffee.
Bart is a 'passionate persuasion psychologist', as well as a notorious 'cerebral conversion champ' and international keynote speaker on how to influence consumer brains and behavior.
Bart is "Chief Persuasion Officer" within his international award winning company 'Online Dialogue'. He is the founder of both online-persuasion.com and ‘the secret order of the Persuasionistas.com’. More important he authored the WheelOfPersuasion.com (a free blog+tool with eventually hundreds of online persuasion techniques).