ProductTank AMS - Cross device strategy

Hi all, it's time for yet another ProductTank edition! In this edition, we're going talk about Cross device strategy.

How do you cope with the fact your (end-)user wants to use your product always & everywhere, and, more specifically, with the use of all of his devices?

Our 3 speakers will tell you all about the cross-device strategies at their company.

We will touch questions such as:

• How can you offer the best experience to your user? What are the pros and cons of building a responsive site (and -app) vs. one (or more) native apps? Did HTML5 fulfil its promise of decreasing the gap between native and responsive apps with regards to user experience?

• What's best practice on maintaining/developing both native apps and a website? How do they relate in terms of functionality?

• What will the future bring us? Will there be a shift from native to responsive, comparable with the shift on desktop from on-premise software to SaaS? And what about new devices?

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Our speakers:

Rick Pastoor

Product manager at Blendle - LinkedIn (https://www.linkedin.com/in/rickpastoor)

Having joined Blendle as frontend developer over a year ago, Rick is now responsible for both desktop and mobile product management. In his talk, Rick will share insights about the roadblocks the Blendle team had to overcome to ship their iOS app, what to do about them as a product manager and how to define a strategy for product development with all the different platforms that have to be served.

Jorik Dopmeijer

Product owner mobile at NU.nl - LinkedIn (https://www.linkedin.com/profile/view?id=65755647)

The past few years Jorik has been working as a product manager at NU.nl. First he was responsible for the mobile applications and website of NUsport. Currently as a product owner, he is responsible for the mobile apps of NU.nl. In his talk he'll share his experience on what it takes to maintain the success of NU.nl on mobile, and his thoughts of what the future will bring in terms of new devices and applications.

Ruben van den Born

Strategist at DigitasLBi - LinkedIn (http://nl.linkedin.com/in/rubenvandenborn/en)

How does an agency handle the changing role of mobile and how do we create digital experiences throughout all relevant channels?

These are topics that Ruben will cover from his perspective as a strategist for DigitasLBi (formerly known as Lost Boys). In this role he is responsible for a number of Dutch and international clients. He is thrilled about all new ways to engage with people.

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The meetup will be hosted and sponsored by Ticketscript (Silodam 402).

You're welcome at 7:00 pm and the first speaker will start around 7:20 pm.

Hope to see you there!

Iris & Willemijn

PS We will provide some snacks and drinks, but, unfortunately, a full fledged dinner is not included :)