Product Tank HH - Dec 2013

This is the kick-off event for Product Tank Hamburg - join the crowd!

Speakers:

Anthony Sullivan, Director of Product at the Guardian, London UK. Leads the Product and UX teams working across a wide range of products reaching over 80m UU per month. (Profile (http://www.linkedin.com/profile/view?id=7630849&authType=name&authToken=Tg6k&goback=&trk=hb-messages-item-pro-v2))

Worked in senior product roles for more than 13 years. Prior to joining the Guardian (http://www.theguardian.com/uk) was Head of Product for BBC News (http://www.bbc.com/news/). This included the BBC News website, mobile, apps, iPTV in English and 27 World Service languages services.

Anthony will talk about mobile at the Guardian:

• what we're seeing in terms of growth

• how we are building the next generation mobile web products

• why we still do mobile apps etc.

Liraz Axelrad, Product Expert - Web & Mobile Apps

Liraz has over 13 years experience as a Senior Product Manager of successful consumer products. In the last years she specialized in mobile apps, working on leading international products for fring (http://www.fring.com/), SoundCloud (http://soundcloud.com) & Babbel (http://www.babbel.com/).

Liraz will talk about:

What should complex web products consider when going mobile:

• The why - is it a must? what do we hope to gain?

• Mobile web vs. native apps

• One app ver multiple app

What should simple mobile apps consider when going to desktop web: (fring, viber, instagram, 4sq etc.)

• The why? is it a must? what do we hope to gain?

• Is the offering big enough for web?