ProductTank August

This months ProductTank is on Analytics and decision making. We all know analytics are important but how do you actually filter your way through the vanity numbers to the data you can make decisions on? This month we've got a great lineup of presenters exploring this.

Speakers this month are:

Jono Alderson, Head of Insight, Linkdex

Jono will be exploring how to become data driven in your decisions using a framework tried and tested in many different organisations.

Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, campaign strategy and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail.

Twitter: @jonoalderson (http://www.twitter.com/jonoalderson) | LinkedIn (https://www.linkedin.com/in/jonoalderson)

Alec Cochrane, Digital Analytics Consultant, When Can I Stop

Alec will be reviewing practical examples of using analytics in non-retail environments including media, government and pharma.

Alec has worked in Analytics for about 10 years on both client and agency side in a number of different industries. Working across different business models (eCommerce, Financial Services, Publishing, Government, Pharma), across a number of different types of teams (eCommerce, IT, eMarketing, Customer Insight) and a number of different tools.

Twitter: @whencanistop (http://www.twitter.com/whencanistop) | LinkedIn (https://www.linkedin.com/in/aleccochrane)

Matthew Curry, Director of e-Commerce, Lovehoney

Got wood? All I see is trees! Having access to all the website use data you can gather sounds great in theory, but how does it work in the real world?

Matt Curry is Director of e-Commerce for Lovehoney. He’s seen things you wouldn't believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for well over a decade. Previous to perverting the nation, he sold frozen food to the elderly. He’s a statistician by trade, a perfumer by fancy and a really good dancer. His disco feet can hypnotize.

Twitter: @mattycurry (http://www.twitter.com/mattycurry)

ProductTank August is proudly sponsored by:

http://photos1.meetupstatic.com/photos/event/1/f/8/8/600_395288072.jpeg

Tesco’s Mobile Experience and Connected Products teams are fairly new to the Tech City neighbourhood, so we’re keen to spend some quality time with our new neighbours and contribute fully to the lively mobile/digital product scene. What better way to do so than to sponsor a great Meetup like Producttank!