How to Build Thought Leadership Through Twitter***@Capital City Club***

Thought leadership is a powerful business tool to build and promote brand awareness and even to generate leads. By definition, a htought-leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. There are many effective marketing strategies and a variety of channels to establish thought leadership when it comes to social capital. Twitter is one such platform to consider when creating an online presence. However, according to Jeremy Waite, head of digital strategy at Salesforce ExactTarget, reports many top CEOs and even investors, tweet less than once per day when 4-7 tweets per day are considered best practice. Presentation attendees will learn practical ways to begin building a thought-leadership presence on Twitter.

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Christina Motley is a veteran, integrated Chief Marketing Officer(CMO)-on-Demand, award-winning creative director, published author, dynamic speaker, corporate trainer, successful three-time entrepreneur and marketing thought leader, CEO of Christina Motley & Team, and according to her Columbia University-bound daughter, “World’s Best Mom.”

Her knowledge, understanding the importance and successful implementation of solid integrated marketing strategies has resulted in her servicing multiple clients in a variety of industries since 1992 and earning over 300 creative, marketing, business, leadership and civic awards.

As a popular keynote speaker. She successfully engages her audience on a variety of topics including leadership, marketing strategy, team building, content marketing and social media. Her latest book, Leadership Philosophies of Unsung Leaders, is available on Amazon and Kindle.

Click Here to Register (http://www.eventbrite.com/e/professional-networking-on-the-web-meeting-tickets-9776701377)

Professional Networking on the Web is a professional forum that focused on using web technology to keep a competitive advantage with a live internet projected on screen in the meeting. Helping business owners, entrepreneurs and sales executives keep ahead of the technology curve. Committed to providing members and guests of the group the latest insight and tips in online lead generation. Aware that your time is valuable, and you deserve a return on your time investment. A resource that educates professionals through a bi-monthly breakfast series, featuring new and actionable content, as well as an education resource center that you can view at your convenience. Click Here to Register (http://www.eventbrite.com/e/professional-networking-on-the-web-meeting-tickets-9776701377)

We meet on the 2nd and 4th Tuesday at the Cardinal Club from 7:15AM to 8:45AM sharp. The meeting consists of networking, assisting members and guests with particular online networking needs, and a roundtable presentation discussing the latest in online lead generation techniques.

Contact Whitney Hill at (919) 816-2520 or at whitney@internetpeople.net with any questions about Professional Networking on the Web.

Note: Fee is $10.00 for guests via the Registration Link Below ($20.00 AT THE DOOR). Registration is require for ALL attendees including club members. (http://www.eventbrite.com/e/professional-networking-on-the-web-meeting-tickets-9776701377)

Meeting Structure

(If you tend to be late then come early. The room opens at 7AM)

7:15 – Meeting begins with Networking and getting breakfast 7:30 – Into by Martin and Whitney then Each person is to take a min or two to state:

• Name and what your offer in your business

• How have you gained business from the Web since the last meeting

• What do you want to learn more about 7:40

• Presentation or open discussion on technology that will help sales 8:30 – Each person states what they gained from the meeting and what actions they will take before the next meeting 8:40 – Provide information about the next meeting and any other business related to the meeting 8:45 – Meeting ends