Effective Online Marketing for Professional Service Firms

Prospects gain an appreciation for your expertise and ability to understand and to solve their problems through what you write, what you say, and what your customers’ say about you. You should have a plan for developing referrals and testimonials, but in this session we are focusing on opportunities to demonstrate your expertise and give prospects a reason to believe that you can assist them. These outbound messaging strategies will complement your referral program and are essential to attracting new customers and cultivating valuable long-term business relationships.

You will learn how to:

Effectively market for your services Build influence using online resources like Linkedin, twitter, blogging Create a competitive advantage The $10 price in advance includes 2 slices of pizza and unlimited soda, Other items such as salad bar are available for purchase direct from the restaurant. Attendees are encouraged to RSVP and pay online. Payment at the door is $15.

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About the speaker
Sean Murphy has taken an entrepreneurial approach to life since he could drive. His firm, SKMurphy, Inc. (www.skmurphy.com (http://www.skmurphy.com/)), helps early stage startups and consultants market and sell their products and services. His clients have offerings in electronic design, artificial intelligence, web-enabled collaboration, proteomics, text analytics, legal services automation, and medical services workflow.