Profit Partners' business model is based on the concept of word-of-mouth advertising. It's one of the most credible forms of advertising because each person using their relationship with others, places their reputation on the line every time they make a referral and that person has nothing to gain but the appreciation of those who they are referring. Word-of-mouth advertising is important for every business, as each satisfied customer can steer dozens of new ones your way.
During each weekly meeting a Profit Partners' member has the opportunity to give a 10-minute presentation about their business. This allows for the membership to understand the target market of each particular business. Additionally, the 10-minute presentation allows Profit Partner’s members to gain an in depth understanding of each business and business owner.