Social Science for Startups - Part Deux

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We kindly thank our supporter Netmarketing UX (http://www.netmarketing.nl/index.asp).

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A Data Scientist, a Social Network Scientist and a Behavioral Scientist walk into a bar...

What new startup ideas will emerge? Who can't hold his liquor?

These and more questions will be answered at #ProjectWaalhalla.

So who will be there this time?

Local hero and Lord 'Waalhalla' - Dr. Maurits Kaptein is the reason why we landed in Waalhalla. This time around he will share his latest research findings on the statistics of persuasion.

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♚ You! - For founders, key employees at startups, product managers, intrapreneurs and thought leaders in companies that are committed to applying behavioral concepts in their work.

☞ Dr. Sune Lehmann - Sune is an Associate Professor DTU Informatics (http://www.imm.dtu.dk/English.aspx), Technical University of Denmark, after having seen the insides of Harvard, Northeasthern University and the Center for Cancer Systems Biology (http://ccsb.dfci.harvard.edu/web/www/ccsb/) at the Dana Farber Cancer Institute (http://www.dana-farber.org/). Beginning his career as a physicist (http://xkcd.com/793/), but his interests have shifted towards complex networks (http://en.wikipedia.org/wiki/Complex_network) and massive datasets (http://www.wired.com/science/discoveries/magazine/16-07/pb_intro), working in the intersection between physics, sociology, and computer science.

☞ Oliver Payne, Beer enthusiast & Author (https://twitter.com/oliverpayne) of Inspiring Sustainable Behavior, behavioral scientist (http://www.oliverpayne.co.uk/) that spent over a decade at Saatchi & Saatchi and Ogilvy as a Creative Director up to board level on global advertising campaigns for some of the world’s best-known companies, including BP, P&G, Cisco, IBM, Castrol, Avis, Toyota, and Visa.

☞ Peter van der Putten, Director Decisions Solutions WW at Pegasystems and researcher and lecturer at Leiden University (http://www.liacs.nl/~putten/), is always interested in how Artificial Intelligence can drive change and impact in business, science and arts. Peter has a keen interest in AI startups and from a science and arts perspective he focuses on end to end data mining and creative research.

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Program

15:00 PM - Doors open & welcome beers

15:30 PM - Welcome, "We did it again"

16:00 PM - Sune Lehmann - "Hacking Twitter: The Story of Banksy in Boston"

16:30 PM - Peter van der Putten - "Real Time Next Best Action Marketing Demystified".

17:00 PM - Break

17:30 PM - Oliver Payne - "Forget Big Data, Give Us Big Future"

18:00 PM - Drinks & Food

Looking forward to hang out!