Hispanic marketing has come of age. Dare I say it is passe. We are no longer a "Niche" but a major demographic. How do we make sure that as leading marketers from best in class brands and agencies, Integrated marketers, database marketers, social marketers.... oh and by the way we happen to be Latinos. How do we ensure that the marketing that is produced to convince our family or friends and our neighbors is smart best in class marketing and not an offshoot of the "real" marketing we have been hired to produce?

How do we as Latinos use our knowledge of digital/Social/Direct/Outdoor/Print marketing and the latino market ensure that our clients and our message is taken seriously.