Design Double-Header with UnmatchedStyle

A design talk double header! The editors of will be here to do a deep dive into some core principals of successful website design subjects. What makes a UI work (or not) and investigating the user experience of the sign up and call-to-action. Hard learned lessons from reviewing thousands of websites on in a design double header in one evening.

Conceptual Design by Giovanni DiFeterici

A central conceptual idea can act as the glue that ties together content, tone, language, layout, art, typography, brand, message, and technology into an intuitive whole and can become the central vehicle for communicating the design’s intent.In His talk, Giovanni will explain how he goes about conceptualizing an idea for a design and how that influences the decisions that he makes when deciding how to implement that design. There’s more to web design than perfect mark up and standards. He will present on how to try to give design a soul that is greater than the sum of its parts.

Sign Up UX Design by Gene Crawford

Your web app's sign up experience or the call-to-action on your website better be top-notch. People have short attention spans and take no mercy when shopping or passing judgement on your service or products. We'll be looking at some best practices and review great examples that help demonstrate what goes into a solid sign up/call to action user experience: we'll get into some psychology, patterns & design reviews.

Background on your speakers:

  • | @unmatchedstyle
    Unmatched Style is not just another CSS design gallery. We want to foster constructive design criticism as well as provide inspiration to our readers by providing quality content in the form of informative articles, interviews, discussions as well as our video podcast series.
  • Gene Crawford (@genecrawford)
    Gene is a designer with almost 2 decades of experience in the industry (Ugh!?!) with a degree in Graphic Design. In 1994, Gene met the Internet and has been honing his skills in information architecture and usable interface design ever since. He has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, organizer of and the conference(s), President of AIGA South Carolina and writer for .Net Magazine.
  • Giovianni DiFeterici (@giodif)
    Giovanni began his career as a fine artist, mostly painting and showing in the south-east. He taught two years of high school and two years at the collegiate level, but hated the politics of schools and decided to get into commercial art. He was picked up by a web firm in Columbia, SC called Period-Three and fell in love with all things web. He is editor for, creative director for ConvergeSE and has written a book "The Web Designer's Roadmap" for SitePoint.


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  • Marianne H.

    Great first Refresh Augusta meetup! I enjoyed the presentations.

    1 · March 14, 2013

    • Chris H.

      Glad you enjoyed it! We've got some other talks lined up that we'll be announcing very soon.

      March 14, 2013

  • Marianne H.

    Thanks for 2 great presentations!

    1 · March 14, 2013

  • Chris H.

    March 14, 2013

  • A former member
    A former member

    Very cool. I enjoyed it a lot, met some great people and discovered Th!

    2 · March 14, 2013

  • Keith P.

    Awesome talk. Gene Crawford gave an awesome talk of designing web forms. Giovanni DiFeterici gave a great talk on design. Great turnout.

    2 · March 13, 2013

  • Bruce W.

    Great! The two speakers provided a nice balance.

    2 · March 13, 2013

  • Jason D.

    I might have to go to San Fran as soon as I get back from PTO. If not, I'm there

    March 4, 2013

  • Cathy B.

    I may have a guest to bring. Won't know until later this month.

    1 · January 25, 2013

24 went

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