November 8, 2011 7:30 PM - 29 attended
How to Improve your Business Reputation on Yelp
Many of us have clients that struggle with social networks. Yelp is one them that has frustrated many business owners with reviews and unruly marketing tactics. Join us to November 8th to see how you can help educate your clients on how to gain the edge on the competition.
Yelp averages more than 20 Million reviews and 53 Million visitors per month. How many of your customers rely on Yelp? In this presentation, Steven Moody and Sandro Jaeggi of Beachhead Marketing will review how you can increase your revenue by effectively using your Yelp profile.
We'll be looking at how to improve your Yelp reputation, who should care about Yelp, deconstructing Yelp's algorithm, how to improve your Yelp presence, baseline results, what are you customers searching for, optimizing profiles, getting your good reviews out of purgatory and more.
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AGENDA:
7:30-7:45 - Announcements, Member intros
7:45-8:30 - Topic and Discussion
8:30-9:00 - The usual networking and geek tech talk
Follow @RefreshSD on Twitter for the latest Refresh updates as well as joining our email newsletter announcements.
Also check out http://SDTechScene.org for a list of all of San Diego's Tech User Groups and a Calendar of Events.
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phelan
Hi Mark. Yeah it's tough to appease marketers, designers and coders all at the same time so we try to mix it up without being watered down while doing so. For this month we'll be looking at gaming using HTML5. Next month we'll be talking about the latest SEO techniques.
Posted November 1, 2011 at 6:24 PM -
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phelan
We had a last minute change in plans due to a conflicting engagement by our presenter so we'll be talking about how to Improve your Business Reputation on Yelp.
Posted November 4, 2011 at 2:49 PM -
Mark Goodkin
Hi Phelan, there's an SEO guy named Rob Burns, who lives in San Diego. He might be interested in speaking to the group. I haven't approached him or anything, nor am I a member of his program. However, it seems like he knows his stuff. Here's his website: http://linkbuildingrocket.com
Posted November 5, 2011 at 9:41 AM -
Glenn
I wish I could go! I got confused by the date change.. Phelan any chance you will record it or have a PDF available?
Posted November 8, 2011 at 8:13 PM -
phelan
Glenn, they are recording it for internal purposes but I can probably a hold of the PowerPoint.
Posted November 8, 2011 at 8:17 PM | 1 like -
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Marilyn McLeod
Steven Moody, great presentation! I appreciated the overview and in-depth update of what's happening with Yelp. Thanks, Phelan!
Posted November 8, 2011 at 10:00 PM -
phelan
I posted Steven's Yelp presentation here: http://refreshsd.org/2011/11/how-to-improve-your-business...
Posted November 15, 2011 at 8:32 PM -
phelan
George Harb is giving a talk on online reputation management at SD Social Media Marketing Meetup on Monday (11/21). http://ow.ly/7vWzd
Posted November 16, 2011 at 11:48 PM
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SunnyThis was a very well-organized informative session. I learned a lot of information such as how Yelp filters reviews and how key words in the body of the review help you rank higher. The speaker Steven Moody very knowledgeable and did his own original research on this and delivered a lot of information clearly and concisely. Chose a hot topic that is new and important to business reputation.
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DaveSteve did a nice job and the research about key words was very interesting. I also would like to have a copy of the slide deck. Also just saw this about Yelp going public http://www....
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Can you continue to make some of these topics less technical from time to time? I know you have in the past with topics like crowd sourcing. Thanks.