Business owners know that online messaging channels like mobile, email, blogs and social media aren?t optional in 2010; they?re an essential part of the marketing mix. With new online marketing avenues constantly emerging and continuing to diversify, it?s all big companies can do to keep up.
However, small businesses, solopreneurs, coaches, consultants and authors are often overwhelmed about how to get these channels up and running, properly use them ? and especially ? synchronize them to attract new customers and online sales. High Altitude Marketing Academy
, the new venture between digital marketing experts Karen Talavera and Mande White, aims to change that.
With over a decade each in online marketing, my co-pilot in this venture, Karen Talavera and I know the secrets to leveraging online conversation channels to increase visibility, deepen customer relationships, and grow revenue. As three quarters of small businesses increase their spending on email marketing in 2010 and nearly seven in 10 plan to put more dollars toward social media marketing (according to eMarketer) it?s not enough to know how to use individual channels separately. The key to true online success is weaving them together.
In our free teleclass, we will share the number one essential element that today?s online marketing must include for success in 2010 and beyond: making emotional connections with prospects and customers to keep them engaged.
You may think that merely participating in a new online marketing channel is enough but just sending emails, making posts to Twitter and having a Facebook page doesn't cut it. You?re not talking WITH your target market, you?re talking at them or worse yet, talking to yourselves. This isn?t a viable strategy because it lacks resonance.
Did you know that regardless of motivation, our human nature is to buy from our hearts, not our heads? When all is said and done and the pros and cons weighed, most buying decisions can be traced back to emotions. What that means for online marketing programs is more two-way conversations and real human connections.?
Join me and my co-pilot, Karen Talavera for our free 75-minute teleclass, From Stalled to Soaring: The Five Essential Secrets to Emotionally Connecting with Your Target Audience
, is offered on Thursday February 4 at 2:00 pm Eastern/11:00 am Pacific time. Sign up you?ll learn how to create authentic emotional connections online, the importance of online community, top ways to develop a loyal following and much more.
To Your Success & Prosperity in 2010,
Social Media Advisor for Glazer-Kennedy Insider's Circle, Miami Chapter
Co-Pilot of High Altitude Marketing Academy