Brand & UX: Toward a New Interpretation

Join us for the first RUX event of 2013! Mark Badger will get us thinking about the intersections of brand and UX.

It's not that those charged with overseeing the brand and those responsible for creating user experiences can’t, don’t, or have not collaborated. But it is fair to say that the relationship has often been...contentious. And yet, strategic thinkers from both camps seem to be zeroing in on the same target. Whether one calls it "user experience" or "brand experience," the relationship between brands and consumers is one both UX practitioners and Brand marketers care about deeply. Along those lines, does an investigation into the meaning of those relationships begin to suggest a new role for the UX practitioner, that of interpreter and translator?

Networking begins at 6:15. Presentation and discussion begins at 7:00.

Mark is UX/Creative Director at Roundarch Isobar, where he serves as a trusted advisor of digital creative, strategy, and user experience to North American and global corporations looking to enhance their digital service offerings and marketing communications. Mark's career in UX and design spans 20 years, from websites to software to marketing.