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Brand & UX: Toward a New Interpretation

Join us for the first RUX event of 2013! Mark Badger will get us thinking about the intersections of brand and UX.

It's not that those charged with overseeing the brand and those responsible for creating user experiences can’t, don’t, or have not collaborated. But it is fair to say that the relationship has often been...contentious. And yet, strategic thinkers from both camps seem to be zeroing in on the same target. Whether one calls it "user experience" or "brand experience," the relationship between brands and consumers is one both UX practitioners and Brand marketers care about deeply. Along those lines, does an investigation into the meaning of those relationships begin to suggest a new role for the UX practitioner, that of interpreter and translator?

Networking begins at 6:15. Presentation and discussion begins at 7:00.

Mark is UX/Creative Director at Roundarch Isobar, where he serves as a trusted advisor of digital creative, strategy, and user experience to North American and global corporations looking to enhance their digital service offerings and marketing communications. Mark's career in UX and design spans 20 years, from websites to software to marketing.

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  • Mark B.


    I apologize for the overlong delay, but I've finally edited the deck and uploaded it to slideshare:

    I added a couple of slides (noted as such) and some additional commentary, including acknowledgment of some of the feedback from that evening. If you have any additional suggestions or thoughts, I'd be happy to receive it at mbadge at As this is a work in progress, I am happy to receive any constructive criticism you may have. I will be sure to add an acknowledgments page. :-)


    - M

    March 20, 2013

  • A former member
    A former member

    Thought provoking topic, engaging presentation, lively discussion and interaction. Well done everyone.

    1 · March 2, 2013

  • Mark B.

    Eric Gordon (@EricGordon) reminded me that a version of "The Brand Gap" can be found on slideshare: Worth the read, and certainly at this price. :-)

    March 2, 2013

  • Kisha F.

    I was very happy with the level of interaction and the type of content provided.

    1 · March 1, 2013

  • Mark B.

    Thank you, Theresa and Brandon! And thank you as well to everyone who came out to talk about UX and Brand. I will post a link to the slideshare soon. Please connect and send any additional thoughts, critiques, or other feedback to @mbadger,, or [masked]

    1 · March 1, 2013

  • Brandon A.

    Mark gave a great, intriguing presentation.

    1 · February 27, 2013

  • Matthew

    Same here...can it be captured/streamed? Great subject matter it sounds like!

    February 27, 2013

  • Philip H.

    Disappointed, but doesn't look like I will be able to make it after all.

    February 26, 2013

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