Lean Startups: Radical New Ways to Build Your Business Faster

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Tristan Kromer
Lean Startup Coach, LUXr
Coordinator & Mentor, Lean Startup Circle


Startups can seem mysterious. One skyrockets and another fails randomly but business doesn’t have to feel like voodoo; and success isn’t random. There’s a better way, a new science that’s researching why startups fail and how to make them succeed. The data shows that thousands of smart entrepreneurs have been doing it wrong. A startup is not a ‘business’, it is a ‘search for a business’. Most businesses, from Twitter to Groupon, didn’t start with the right idea. They figured it out on the way.  What differentiates a successfully launched enterprise is one who can unearth the best ideas under duress - those who can find ‘“the pivot” - the point of reinvention when they realize that their original ideas need retooling. And, more critically, that they can find their market before they run out of money.

Tristan will walk you through the lean startup methodology; a simple set of steps and specific checklists that guide entrepreneurs step-by-step through testing key assumptions, discovering the ‘killer’ problems, adapting around them, iterating to a proven solution and then successfully executing their business idea.



General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email [masked] for member discount code.


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