Mark Trammell Presents: Solving the Right Problem

A byproduct of design research, if performed well, is a deeper empathy with the people who use what we build. This connection with them drives a desire to solve their problems and solve them now. Deciding what problems can truly be solved—and which ones should be solved—stands between building a good product for your current patrons and a great product for all.

About Mark Trammell:

Mark Trammell designs technology and studies how people use it. Trammell's work includes tenures with Obama for America, Twitter, Digg, PayPal, the Web Standards Project Educational Task Force, the University of Florida, and U.S. Navy Public Affairs. His facial hair has been named Best Beard in Tech, Best Beard of SXSW 2011, and is champion of the @BrianWilson38 Beard Bracket.

Trammell currently leads research at Sonos.