Persona Design

Hope you all had a fantastic holiday season. Now we are all back to work and the fun stuff.

First SB UX Meetup in 2012 is back to lynda.com (http://lynda.com/). We got two awesome speakers and a great topic:

Kristen Johansen, Senior Director of Web ProductJill Christ, Senior User Experience Researcher

Building effective personas is an important part of Product Development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information, and cannot be used to create Product Development Roadmaps.

Based on their experience developing personas for lynda.com (http://lynda.com/), Kristen Johansen and Jill Christ will share how developing authentic personas, that expose users real behaviors, motivations, and deep desires had a powerful affect on the lynda.com (http://lynda.com/) Product Roadmaps. They will not only share a case study of how lynda.com (http://lynda.com/) discovered and created authentic personas, but they will also cover:

what personas are, and how they can be more authentic strategies and tactics to interview customers and identify customer archytypes tips on how to analyze users words and behavior, and create mental models how to distill your personas down, make them succinct, and easy to remember Doesn't matter if you are in UX: come join us for the conversation, food, and opportunities.

See you soon,
Kejun