UX Night with Eric Reiss

Of Buttons and Brains: Four Steps to Successful e-commerce


I have this honor to invite Eric Reiss, Content Strategist and CEO of FatDUX Copenhagen, to come to Santa Barbara and have a UX night with us.

Eric served as the President of the IA Institute for two terms and is a renowned speaker in the IA and UX community. I went to his talk at the IA Summit two years ago and was impressed by the fascinating content and his public speaking charisma.

This Thursday night is a talk about e-commerce: what makes it work; what causes it to fail.

• Forms and basic functionality - the crap needs to work

• Building shared references - folks won't buy what they don't understand

• Value-added services - enhancing the experience through context

• Cognitive triggers - influencing irrational decision-making processes

Hope to see you this Thursday at 6pm (note that we moved the time to half an hour early)!


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  • Darin S.

    Another great topic! Cognitive limits and competition between amygdala an prefrontal cortex in purchase decisions; how this is well exploited by Amazon and others; use of tactics such as anchoring and framing to increase sale amount. Thanks Eric! And thanks Kejun for bringing Eric :)

    March 30, 2012

  • David P.

    Eric was a pleasure to watch speak. He's passionate, entertaining, and very informative!

    March 30, 2012

  • Kejun X.

    yes, 6410 via real, carpinteria.

    March 29, 2012

  • Susie

    Hi, Kejun. It's taking place AT Lynda. Right?

    March 29, 2012

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