UX Night with Eric Reiss

Of Buttons and Brains: Four Steps to Successful e-commerce

I have this honor to invite Eric Reiss, Content Strategist and CEO of FatDUX Copenhagen, to come to Santa Barbara and have a UX night with us.

Eric served as the President of the IA Institute for two terms and is a renowned speaker in the IA and UX community. I went to his talk at the IA Summit two years ago and was impressed by the fascinating content and his public speaking charisma.

This Thursday night is a talk about e-commerce: what makes it work; what causes it to fail.

• Forms and basic functionality - the crap needs to work

• Building shared references - folks won't buy what they don't understand

• Value-added services - enhancing the experience through context

• Cognitive triggers - influencing irrational decision-making processes

Hope to see you this Thursday at 6pm (note that we moved the time to half an hour early)!

Kejun