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SEO Meetup: Schema.org and the use of Tags

This month's topic is: Schema.org and the use of Tags

Presented by: Daryl Welch and Colleen Wright

Sponsored by: Christina Peterson

Search Engines are pretty good at indexing your website content, but not so good at interpreting what your content actually means. That's why Google Bing, and Yahoo released schema.org, a platform that allows you to tag your HTML code to let the search engines know what type of content you have on your pages. For example, if you have a product on a page, you need to use the "IndividualProduct" tag. If you mention a retail store, you should use the tag "LocalBusiness".

There are tags for events, reviews and videos. There are literally hundreds of tags you can add to your pages to help the search engines identify the type of content on your site.
If you are looking for a more detailed explanation about schema.org, check out the documentation tab on their site. If you have a Wordpress site, check out the plugin "Schema Creator by Raven".

Keep in mind, this is a very time-consuming process and you'll need to keep doing it as you add new pages to your site. But, if you take the to to do it, Google will reward you with much more visibility.

 

Agenda:
6:00 Sharp - 6:15: Mingle and Network
6:15 - 6:30: Quick member intros
6:30 - 6:35: Five-minute shameless plug by event sponsor
6:35 - 7:05: Main Presentation
7:05 - 7:35: Q&A
7:35 - 8:00: Network and Mingle

Welcome to the SEO Tips and Tactics Meetup

Want to meet industry professionals?
Looking for some ideas to further your Internet marketing strategy?

Then you've come to the right place. This monthly event is typically held on the fourth Wednesday of every month and we start with an icebreaker topic and then move in to an open discussion that includes lots of Q&A. We have wi-fi, a computer and a projector, so not only do we discuss, we can actually look at examples as we talk about strategies and tactics.

Please come join us and mingle with industry professionals and people interested in Internet marketing.

FREE ROOM, BUT......

The rooms at our locations are free and we appreciate the venues that provide us with a location to meet. We ask that you help us support the venue by purchasing some food and beverage during our meetings.

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  • Kathryn D.

    This was a very good meeting. Thank you Daryl Welch for making a very convoluted topic seem simple! Thanks Daryl, Ian and Colleen for keeping this together and the great structure and topics.

    March 29, 2013

  • marc s.

    Great comments. Sorry I was unable to attend.

    March 29, 2013

  • A former member
    A former member

    Great job, Daryl. Thanks for all your hard work in putting it together.

    March 28, 2013

  • Steven S.

    Thanks for the presentation, Daryl!

    March 28, 2013

  • Sherry

    Excellent presentation. Thanks Daryl!!

    March 28, 2013

  • A former member
    A former member

    As usual Daryl Welch did a great job!

    March 28, 2013

  • Daryl W.

    I really enjoyed all the discussion we shared about schema.org and Microdata.

    March 28, 2013

  • A former member
    A former member

    Great, very well presented and easy to understand. I knew nothing about this subject and Daryl made it very accessible.

    March 28, 2013

  • Colleen M. W.

    Daryl did an amazing job taking a complex subject and making it look simple. Good job Daryl!

    March 28, 2013

  • Bill D.

    Terrific, nice folks, super useful, detailed content

    March 27, 2013

  • Larissa U.

    Last minute invite to the Blazers Game so I will have to miss out this time.

    March 27, 2013

  • Jeff B.

    Great topic, looking forward to hearing different perspectives on markup

    March 18, 2013

  • Warren C.

    Hi I'm just an old retired guy and not a pro at anything, but I'm always open to learning something new. This looks like a fun group to try out.

    March 9, 2013

  • David

    Hi, I am a marketing and business pro looking to meet some digital marketers.

    March 9, 2013

  • Scott F.

    I'm President of Webdirexion, LLC, and one of our core service focuses is SEO.

    March 6, 2013

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