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Thanks to two acclaimed experts, Peter Hirshberg and Juliette Melton we will discuss the value based approach of data. Both will address the following question, using past, present, local and international use-cases: What responsible and conscious values make data valuable?
[masked]pm: 'The Power, use and abuse of data', Peter Hirshberg, Re:imagine Group
[masked]pm: 'Bringing numbers to life: Human-centered strategies for getting relevant data and making data relevant', Juliette Melton, Ideo
In this talk, Juliette Melton, an IDEO researcher and strategist, will share our human-centered approach to how we help clients find confidence and innovation through data.
A case study on fishery management shows how ethnographic research and systems-thinking lead to better data and more value from data: in this case, resulting in healthier fish populations.
We’ll show through this case study how the “journey of data” is a framework that can help ground conversations and uncover opportunities for innovation. We’ll discuss ways to use the framework and where we see the greatest opportunities to help companies thrive in the new data-centered world.
[masked]pm: Q&A session
Meet with Peter Hirshberg:
Peter Hirshberg has led emerging media and technology companies at the center of disruptive change for more than 25 years. He is Chairman of Re:imagine Group which shapes strategies at the confluence of people, places, brands and cities.
He’s co-founder and Chairman of San Francisco’s Gray Area Foundation for the Arts where he’s led initiatives at the forefront of citizen engagement in smart cities, open data and digital art. These include San Francisco's Summer of Smart civic hackathon series with 16 mayoral candidates and Urban Prototyping innitatives in Singapore, London, San Francisco, Geneva and Zurich. As advisor to the United Nations Global Pulse project, he’s addressed the U.N. General Assembly on real-time data for international development. He is co-curator of “The Art of Data,” and exhibition and conference at the Aspen Ideas Festival 2013.
Peter was founder and CEO of Elemental Software, served as president and CEO of Gloss.com and is former Chairman of Technorati, the pioneering social media search engine and ad network During a nine year tenure at Apple Computer, Hirshberg headed Enterprise Marketing. He is a Senior Fellow at the USC Annenberg Center on Communication Leadership and a Henry Crown fellow of the Aspen Institute.
Peter is a frequent technology and media industry speaker, having presented at TED, the World Economic Forum, DLD, EG the Entertainment Gathering, and The Aspen Ideas Festival. Peter Hirshberg earned his bachelor's degree at Dartmouth College and his MBA at Wharton.
Meet with Juliette Melton:
Juliette is inspired by the potential of design research to bridge scales of human understanding, from the micro to the macro. Through IDEO, her work has spanned industries, but she focuses on the relationship between humans and technology.