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Mobile & Social Commerce - Next Gen Retail

The discussion will cover topics such as mobile use cases and how they are different from web as well as barriers to mobile adoption, mobile payment, mobile checkout, mobile engagement, mobile conversion flow, mobile retention marketing, use of data in mobile and social commerce, tools for measuring and new trends in mobile commerce.

Meet the speakers:

Rob Goldman, Head of Monetization at Facebook (moderator)

Helen Zhu, CEO at Chictopia

Rachel Barge, Director of Marketing at Yerdle 

Andrew Blachman, COO at Tophatter 


- 6 pm - 6:45 pm: Networking, registration and drinks

- 6:45 pm - 7 pm: Introduction to The Hive

- 7 pm - 7:20 pm: Speaker presentations

- 7:20 pm - 8 pm: Panel Discussion

- 8pm - 8:20 pm: Q&A

Rob Goldman, Head of Monetization at Facebook (moderator)

Helen Zhu, CEO at Chictopia

After eight years in the web industry, it wasn't long before Helen Zhu decided to branch out on her own. A Berkeley graduate with a degree in Mechanical Engineering, Helen partnered with then roommates Corinne Chan and Richard Ho to launch Chictopia in April of 2008. Seeking to spearhead a project that would keep their interest, the three settled on fashion; an industry that, in Helen's words, "lacked innovation."

Since its inception, Chictopia has been the leading platform to help brands and individual content creators to come together and build compelling stories about new and interesting campaigns that affect the way we visually present ourselves. 

Rachel Barge, Director of Marketing at Yerdle

Rachel Barge is a nationally recognized entrepreneur and environmentalist, being named a Forbes 30 Under 30 this year. She is currently the Director of Marketing at yerdle, the sharing marketplace where everything is free. Yerdle was created by the former President of the Sierra Club and the former VP of Strategy for Walmart, with the goal of replacing 25% of what we buy new with items we get from our friends. Prior to yerdle, Rachel was a partner and head of communications at Greenstart, the venture design studio for green startups based in San Francisco. As the most active seed-stage cleantech venture firm in the country, Rachel helped Greenstart invest in 22 startups over two years.

Rachel founded her first organization at age 22, a consulting firm that worked with universities across the country to establish clean energy revolving loan funds, with $16M established in the first year. She previously served as the Executive Director of the Business Council on Climate Change and of CleantechU. Rachel holds a BS in Conservation and Resource Studies and a minor in Forestry from the University of California – Berkeley. She is a recipient of the David Brower Youth Award, Wild Gift Fellowship, and is a Morris K. Udall Scholar.

Andrew Blachman, COO at Tophatter

A technology focused entrepreneur/executive with extensive international experience and a proven track record in sales, marketing, fundraising, operations and M&A.

Join or login to comment.

  • Pashu P.

    Hi everyone, the videos of the event are now LIVE on Youtube as well as Chictopia's awaited 'Silicon Valley - What People Wear to a Conference' video - ENJOY!

    July 3, 2014

  • Pras

    Good event. Rob (Facebook) took his moderator role very seriously and did a good job. But the entrepreneurs panel picked safe, low return business ideas to run with. Yerdle was an interesting one, and Rachel did a good job of storytelling.

    June 25, 2014

  • Jian J. S.

    Good to know 4 successful startup

    June 25, 2014

  • Pashu P.

    H-2! Pizzas are in the oven, beers are cooling. Start tweeting about the event, let your friends know you are coming, start asking questions to the panelists online - use the hashtag #hivedata - see you there!

    June 25, 2014

  • Pashu P.

    Chictopia team will be shooting the event from a fashion angle - like what ppl are wearing and will interview a few attendees. The video will be posted on their Youtube channel. Get ready for some fashion attires!

    1 · June 23, 2014

  • T. M. R.

    We are very excited to be hosting an esteemed set of thought leaders: Rob, Andrew, Helen & Rachel to discuss the next generation of retail and eCommerce. Hope to see you all for a great conversation on Wednesday evening in Palo Alto.

    1 · June 23, 2014

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