Intro to Powerful User Analytics by Mixpanel

Geddes Munson, Mixpanel will talk about their solution for powerful online user analytics.

Learn how to track key business metrics, funnels, A/B tests, and respond with event based email campaigns.

Marketing is not just about the top layer of a funnel. You will never be able understand the full effects of you're marketing efforts without seeing every step you're customers take. Analytics platforms like Mixpanel allow you to see exactly how your users go through your funnel and where they are hitting road blocks.

Mixpanel is generously sponsoring the drinks and pizza for the meetup.

Agenda

7:30-8:00 Beer + Pizza

8:00-9:00 Presentation and discussion