Advanced Mobile Optimization: How does it work? How do you measure success?
Details
DESCRIPTION
http://photos1.meetupstatic.com/photos/event/e/4/c/c/event_83638572.jpegMobile web users are demanding. 85% say they expect sites to download at least as quickly on their mobile devices as they do on their home computers. Almost half say that poor performance makes them less likely to return to the site. And one third say they would visit a competitor’s site next. Yet despite high user expectations, m-commerce sites continue to lag in performance, with the average site taking more than 9 seconds to load.
There are huge constraints – from device to network limitations – to delivering a fast experience on mobile devices. As if this weren’t challenging enough, some of the familiar techniques that we use to optimize for desktop can slow down, or even break, sites for mobile users.
Joshua will walk through several advanced mobile optimization techniques and explain how they work around the unique constraints (and opportunities!) of the mobile platform.
But does advanced optimization actually work? How do you measure success?
Joshua will also present data from detailed case studies that show how real-world companies have optimized their mobile sites, and as a result have experienced dramatic improvements in key performance indicators such as page views, conversions, cart size, and revenue.
BIO
Joshua Bixby (@joshuabixby (https://twitter.com/joshuabixby)) is president of Strangeloop (http://www.strangeloopnetworks.com/), which provides website acceleration solutions to companies like eBay/PayPal, Visa, Petco, Wine.com, and O’Reilly Media. Joshua also maintains the blog Web Performance Today (http://www.webperformancetoday.com/), which explores issues and ideas about site speed, user behavior, and website optimization.
MISCELLANEA
Presentation starts at 7PM, but doors open at 6.30PM. As usual, there will be signage for those who have not been to the LinkedIn (http://g.co/maps/9wezm) campus. Parking is plentiful.
The LinkedIn campus is walking distance (or bike) from the Mountain View Caltrain station (~3.7miles) via the Stevens Creek Trail (directions (http://g.co/maps/cxghv)).
Video streaming on USTREAM.
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