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Nica Lorber Chapter Three's creative director share her tips for maintaining the quality of your new site after launch.

Nothing is worse than delivering a sparkling new site full of promise and seeing it ruined with crappy content. The best designed sites can be wrecked with blurry imagery, TLDR* copy, and incorrect use of styles.

In this session, I’ll cover factors that contribute to crappy content implementation and the steps we can take to avoid them. I will share deliverables that close the gap between site launch and maintenance.

I will cover:

• Teaching clients to write for the web

• Improving usability through editing

• Creating flexible layouts

• Creating content guidelines unique to your Drupal site's architecture

• Creating guidelines for responsive sites

• Tools of the trade

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