Discoverability: How to Get Noticed in a Marketplace Overflowing with Apps
Hosted by Playcrafting SF
Details
This month the SF Game Monetization Meetup group is partnering with the Application Developers Alliance to present a research report and panel that aims to address one of developers' biggest problems: discoverability. Learn more about the Alliance at http://appdevelopersalliance.org/, members include AT&T, Blackberry, and Google.
If you plan on attending please RSVP here as well as at http://appdiscoverability.eventbrite.com/# (http://appdiscoverability.eventbrite.com/)
Agenda:
6:00-6:30pm - Registration, food, and welcome remarks
6:30-7:00pm - Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry
7:00-8:00pm - Panel discussion and audience Q&A
8:00-8:30pm - Networking and refreshments
Event Overview:
If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.
Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?
The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We'll be presenting our findings, hearing expert insight and analysis from the industry's leaders, and answering your questions to help you grow your business.
Panel Lineup:
Moderator:
Jarah Euston, Director of Analytics at Flurry
Panel Participants:
Alex Moazed, President and CEO at Applico
Gary Yentin, CEO and Founder at App Promo
Joel Emans, Attorney at Hughes Media Law Group
Justin Mauldin, Director of Marketing at Papaya Mobile, Inc.
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