Discoverability: How to Get Noticed in a Marketplace Overflowing with Apps

This month the SF Game Monetization Meetup group is partnering with the Application Developers Alliance to present a research report and panel that aims to address one of developers' biggest problems: discoverability. Learn more about the Alliance at, members include AT&T, Blackberry, and Google.

If you plan on attending please RSVP here as well as at


6:00-6:30pm - Registration, food, and welcome remarks

6:30-7:00pm - Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry

7:00-8:00pm - Panel discussion and audience Q&A

8:00-8:30pm - Networking and refreshments

Event Overview:

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We'll be presenting our findings, hearing expert insight and analysis from the industry's leaders, and answering your questions to help you grow your business.

Panel Lineup:

Jarah Euston, Director of Analytics at Flurry

Panel Participants:
Alex Moazed, President and CEO at Applico
Gary Yentin, CEO and Founder at App Promo
Joel Emans, Attorney at Hughes Media Law Group
Justin Mauldin, Director of Marketing at Papaya Mobile, Inc.

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  • Dan W.

    Couldn't attend because of last min RSVP imposed by yelp.

    April 2, 2013

  • Jarno M. K.

    Many thanks for a great meetup about a very timely topic! I summarized some keypoints in my latest post Let me know what you think, thanks!

    March 29, 2013

  • Rachel B.

    Good content. Plus I really enjoyed the mix of presentation, panel, Q&A, and networking.

    March 28, 2013

  • Eddie H.

    Hot Gaming Startup Supercell Is Closing A Round Above $100M At Valuation Around $800M

    March 28, 2013

  • Kahn J.

    Thanks for the great presentation and panel chat. I specialize in helping developers of all sizes figure out their pre-launch and launch strategies. I've worked at Activision and Zynga, so have numerous launches under my belt. Please ping me if interested, and join this Facebook group whose sole purpose is to promote app developers for free.

    March 28, 2013

  • Scott S.

    Another good meetup, well worth the time. The presenters were knowledgeable experts, I learned some interesting things, and was stimulated to come up with some new ideas on my own. Thanks for putting on this meetup. Cheers!

    March 28, 2013

  • Hazel F.

    I had a great time last night. The presentation and panel were informative. Michael, thanks for doing such a great job. If anyone has questions about App Marketing Strategies, please feel free to hit me up at [masked]

    March 28, 2013

  • A former member
    A former member

    Legally speaking, marketing contracts are complex documents full of industry jargon, varying definitions of "same" things, and elusive performance metrics . Often, contracts leave too much to interpretation and not fully understood by the parties, especially by developers.

    In my experience a "classic" contractual dispute plays out as follows: a developer, being frustrated with marketer's performance, attempts early termination of the contract and/or refuses to pay for the marketer's performance. An acrimonious dispute inevitably follows, and that's when all shortcomings rear their ugly heads.

    To minimize the chances of a such occurrence, analyze your contracts very closely, ask the other party as many questions as come to mind, role play various scenarios (see, above) and see how well you'd fare, etc. Of course, another pair of eyes - a lawyer with relevant experience - may be of assistance in this situation.

    March 28, 2013

  • Eddie H.

    Great, went there specifically for Jarah's whitepaper. Left shortly after the panel went up.

    March 27, 2013

  • Jose P.

    Surprised that there hasn't been any mention to the potential in localizing your app to reach other markets or just improve UX.

    March 27, 2013

  • Jon N.

    Didn't realize that we needed to RSVP on Eventbrite also, and now it says the event is ended - too late to sign up?

    March 27, 2013

    • Chinh N.

      Can somebody clarify if its still okay to attend without event right??

      March 27, 2013

    • Phyo H.

      Shoot...i didn't do that either

      March 27, 2013

  • Bob O.

    Looking for CTO co-founder. GeoHelp: Location-based Customer Service Platform

    March 27, 2013

  • A former member
    A former member

    Legally speaking, it's something my overseas clients are keenly interested in...

    March 26, 2013

  • A former member
    A former member

    I'm excited to be there representing Wurlpool. Check out our app discovery platform (beta)

    March 26, 2013

  • A former member
    A former member

    The question on everyone's mind... Can't miss this!

    1 · March 26, 2013

  • Nachi

    I want to check it out

    1 · March 22, 2013

  • Raja K.

    Great and most needed topic for indie developers like me struggling to make my game discoverable

    March 22, 2013

  • Sabra K.

    This is perfect timing, can't wait!

    March 19, 2013

  • A former member
    A former member

    Hey! I am an iOS Dev and am working on my first game

    3 · March 18, 2013

  • Kahn J.

    I hate to be too promotional, but I post the following to be of service of devs with these discoverability issues.

    This is why I created The Circle of Apps on Facebook, a free community for small developers to promote each other's games:

    I also wrote in-depth about this issue on my blog:

    Hopefully, we can help each other out by creating our own network.

    1 · March 18, 2013

  • Scott P.

    This topic is my #1 concern for the game I'm making.

    2 · March 18, 2013

  • Giacomo B.

    will it be recorded and/or slides provided?

    March 18, 2013

  • Giacomo B.

    look forward to this!


    1 · March 18, 2013

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