Design for Monetization on Mobile

  • September 20, 2012 · 6:00 PM

NOTE: RSVPs are open again, but you will just receive a hand-written nametag instead of a real one if you RSVP today :)

 

Freemium games are killing it on mobile, but very few people know the ins and outs of mobile game design with respect to monetization. Proper game design for monetization varies dramatically based on what type of game you’re building, what audience you’re targeting, and what monetization methods you’re focused on. That’s why those at the intersection of these two key domains are some of the most sought-after people in the game industry, and we’re bringing you three of the best to share their experiences and teach you the tricks of the trade. Learn how to design fun, engaging mobile games that monetize at our next event, Design for Monetization on Mobile!

Please note that we have moved to a new location: the Adobe offices at 601 Townsend. This beautiful, spacious location offers more seating, improved audio/visual, and will livestream the event. Thank you Adobe for hosting us!

Pizza and beer will be served at 6:00pm, followed by three expert speaker presentations at 7:00pm. Each speaker will present for 20-25 minutes, allowing 5 minutes for Q&A. After the event, drinks and more networking will be on tap until 9:00pm.

Schedule

6:00 - Food, Drinks & Networking

7:00 - “The Mobile Monetization Landscape”
Vatsal Bhardwaj, Product Strategy @ Storm8

7:30 - “Monetizing Mid-Core Mobile Games”
Alex Rosen, Director of PM & BI @ GREE International

8:00 - “Designing for Virality & Monetization”
Ya-Bing Chu, Former VP & GM of Mobile @ Zynga

8:30 - More Food, Drinks & Networking

9:00 - Wrap Up

 

Speakers

Vatsal Bhardwaj - Product Strategy, Storm8

Vatsal Bhardwaj is on the product team at Storm8 where he focuses on strategic planning, new IP development and network products. Prior to Storm8, he worked in corporate strategy at Zynga. At Zynga, he led strategy for new businesses including mobile, international, Zynga.com & competitive analysis on Facebook and mobile games.

In addition to social/mobile gaming, he has over six years of experience in product management and consulting roles at Microsoft, Cooliris and Deloitte. Vatsal holds an MS in CS from Duke University and an MBA from MIT Sloan.


Alex Rosen - Director of Product Management & Business Intelligence, GREE International

Alex Rosen is a Director of Product at GREE, where he heads up a game studio working on an unannounced title. He also manages Business Intelligence, where he oversees all data analysis for their US mobile gaming studio.

Before that, he was Director of Analytics & Monetization at Funzio, which was acquired by GREE in May 2012. At Funzio, he was responsible for all game optimization, monetization and marketing for Funzio's four hit mobile titles, all of which hit the top free and grossing charts. Prior to Funzio, Alex worked at Google in the Google Apps for Enterprise group, focusing on small business solutions and product development.

 

Ya-Bing Chu - Vice President & General Manager, Zynga Mobile

Ya-Bing was most recently a Vice President and General Manager in Zynga's Mobile Division.  There, he was responsible for operating the massively popular games, Words with Friends and Scramble with Friends.  Before working on With Friends titles, he worked on Zynga Poker, Farmville, Petville, and Zynga.com.  His work experience stretches back through Microsoft, working on the first versions of Xbox Live, and Yahoo! Search, working on social search integrations, classification technologies, and rich media integrations.

 

Mass Transit & Parking Information

601 Townsend Street is on the corner of 7th Street and Townsend Street. You can easily reach the location by Caltrain, BART/MUNI, or car.

BART/MUNI: Take BART to the Embarcadero Station, then go to the in-station MUNI stop. Take the Inbound (Ballpark) MUNI N or T train to the 4th and King stop. Then walk up 4th to Townsend and turn left. Walk down Townsend two blocks and you're there.

Caltrain: Take any northbound Caltrain until it reaches its final destination of 4th and King. Then, walk out of the Caltrain station to 4th and Townsend. Walk down Townsend away from the ballpark and towards 7th Street.

Car: Take 280 Northbound until it splits between the King Street exit and the 6th Street exit. Taking the 6th Street exit, turn left at the light onto Brannan, and then take the first left onto 7th Street. 1 block later, you are there.

Parking: Street parking is plentiful and there is a parking garage on Townsend that Adobe runs. They've reserved 25 spots for our event on a first come, first serve basis.

 

Event Host: Adobe

Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide—from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on our established design leadership, we enable customers not only to make great content, but to manage, measure and monetize it for maximum impact. For more information, visit www.adobe.com.

Join or login to comment.

  • Gary L.

    Very good - no implementation discussion

    September 23, 2012

  • Jason F.

    Great!

    September 21, 2012

  • Giacomo B.

    Extremely interesting

    September 21, 2012

  • Beth

    Great speakers and an informative evening

    September 21, 2012

  • Lori H.

    Insightful and informative.

    September 21, 2012

  • Amir E.

    Loved the last talk Ya-Bing Chu

    September 21, 2012

  • amit

    great speakers. well organized. thanks.

    September 20, 2012

  • Tyler Y.

    Great turnout and knowledgable speakers. Really happy with how this one went. Thank you all for coming!

    September 20, 2012

  • Jesse

    well produced, very informative, beautiful venue, great event

    September 20, 2012

  • A former member
    A former member

    Interesting, talks in time.

    September 20, 2012

  • Giacomo B.

    "people are very interested in cross breeding". Priceless...

    September 20, 2012

  • Fred R.

    I'll try to do it "the right way" too. I'm the founder of NinjaMyApp which is a mobile backend-as-a-service for developers (think "Wordpress for Apps" and I'm looking to connect with both developers for our team as well as developers interested in using the product. I'll have "Ninja My App" on my nametag! http://NinjaMyApp.com­

    September 20, 2012

  • Sachin A.

    Hey folks - running late (and hope to make it). I'm working with AppKey - http://www.appkey.com­ - if you're an Android developer and interested, just shoot me an email at [masked] or message me. (I think that was the "right way".)

    September 20, 2012

  • Tyler Y.

    Hey everyone, the livestream URL is http://my.adobeconnect.com/mone...­ . Presentations start at 7pm. Enjoy!

    September 20, 2012

  • Tyler Y.

    Hey Jeremy, there will be a live stream. Going to get you the URL before the presenters.

    September 20, 2012

    • Jeremy J.

      Thanks a bunch! Look forward to it.

      September 20, 2012

    • Ji G.

      can i also have the URL? thank you

      September 20, 2012

  • Jeremy J.

    Is there a URL for those who want access to the livestream?

    September 20, 2012

  • A former member
    A former member

    Lets respect Tyler's wishes and move the discussion to Linkedin. Here is a group we can join and reinitiate our conversations http://www.linkedin.com/groups/...­

    September 20, 2012

  • David W.

    Softbank is looking for high-quality mobile games! We offer lucrative terms, including large cash signing bonuses for titles that fit our audience. Please ping me at [masked] if you have a game that you would like to publish in Japan.

    September 19, 2012

    • David W.

      Gonline is a SoftBank Company

      September 20, 2012

  • Tyler Y.

    Hey guys, please don't use the comments section to pitch your business. Thanks.

    2 · September 20, 2012

    • Giacomo B.

      When I'm interested in meeting people (99% percent of the time) I look at the attendee list and checkout who I would like to talk to. Not saying it's right, just what I do to remain respectful of others.

      September 20, 2012

    • Tyler Y.

      Hey Karen, I understand that this meetup is a place where businesses can connect with customers and love that. There's a lot to be gained from these services and I wish you the best in finding those that are looking for them. However, there is a right way and a wrong way to do this in the comments section of meetups, specifically:

      Right way: "Hey guys, I work for Company X, the leading provider of Y. If you're interested in what we do, contact me at [masked] or find me at the event!"

      Wrong way: "Hey guys, <full stock sales pitch> + sign up on our website."

      There is a difference between the two, and I think while it's always a moving target, aim for less sale-y than more sales-y and we will both be happy :)

      September 20, 2012

  • Joseph

    Karen,

    Do share with us your proven strategies.

    September 20, 2012

  • Jeremy R.

    Id like to make it, but I will be teaching a class at that time. :/

    September 19, 2012

  • Jason F.

    This looks to be interesting! Same time as the yetizen drink up. Anyone going to that?

    September 19, 2012

    • Seth R.

      Its a little earlier - will go to the monetization thing and then Yetizen. Probably not alone there.

      September 19, 2012

  • A former member
    A former member

    If you are a game designer that wants to promote virtual goods and currency at the exact right moment (like a helpful recommendation) without disrupting gameplay, I'd like to speak with you. [masked]

    September 19, 2012

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