New Opportunities in Game Monetization

In the one year since our first educational event, this group has shared game monetization tips and tactics for: social, freemium, and mobile; casual, mid-core, and hardcore; ad-based, IAP and paid apps; and more. Yet one thing we haven’t discussed is the new opportunities in game monetization, whether it be tactics that haven’t been tried before, or entirely new applications of mobile apps in the offline world. Joining us are three speakers who will share their experiences working on mobile apps and what they new opportunities they see for game monetization and beyond.

The event will be hosted at IGN’s SF office, 625 2nd Street, San Francisco, CA. Thank you IGN for hosting!

Pizza and beer will be served at 6:00pm, followed by three speaker presentations at 7:00pm. Each speaker will present for 20-25 minutes, allowing 5 minutes for Q&A. After the event, drinks and more networking will be on tap until 9:00pm.

6:00 - Food, Drinks & Networking
7:00 - “It’s an A.R.M.’s Race - Acquisition, Retention, and Monetization in Mobile Gaming”
Brian Sapp, Developer Partnerships, Tapjoy
7:30 - ”Dynamics of Mobile Game Monetization”
Marco DeMiroz, President & CEO, Playfirst
8:00 - “Monetizing the Offline World with Apps”
Alex Rampell, Founder & CEO, Trialpay
8:30 - More Food, Drinks & Networking
9:00 - Wrap Up

Brian Sapp, Director of Developer Partnerships, Tapjoy (@sappalicious)
Tapjoy, the largest monetization and distribution platform on mobile, has played an integral part in launching many of today’s top mobile studios. As Tapjoy’s Director of Developer Partnerships, Brian works closely with mobile game developers of all sizes, from two person indie teams working on a shoe string budget to multinational gaming corporations, helping them successfully navigate the increasingly competitive mobile landscape. Prior to joining Tapjoy, Brian conceptualized and founded the music discovery site and worked for Sony Entertainment. Brian is a graduate of the University of Southern California.

Marco DeMiroz, President & CEO, Playfirst (@marcodemiroz)
Marco DeMiroz is president and CEO of PlayFirst, a leading developer of mobile games for family and friends. DeMiroz has over 20 years of experience in executive roles with leading technology companies and in global investments. Prior, DeMiroz was president and CEO of Racktivity, a leading cloud platform provider. Prior to Racktivity, DeMiroz was with Trinity Ventures, focusing on early-stage media, entertainment and energy investments. He was also a Managing Director at Selby Ventures, and led its investments in digital media and Internet sectors. DeMiroz has worked at leading technology companies including Oracle, Sun, Silicon Graphics and General Magic, and his executive roles have encompassed CEO, President, CFO, SVP Business Development and VP Operations. DeMiroz obtained his MBA from Carnegie Mellon University; where he received a Rockwell Scholarship, after receiving a postgraduate degree in Aeronautics/Astronautics from Stanford University.


Alex Rampell, CEO & Co-Founder, Trialpay (@arampell)
Alex Rampell is the CEO and co-founder of TrialPay, a leading transactional advertising and payments company serving digital goods and e-commerce clients such as Facebook, Zynga, and Netflix. Previously, Alex co-founded FraudEliminator, the first consumer anti-phishing company, which merged into SiteAdvisor and was acquired by McAfee for $75M in 2006. He is a frequent writer on e-commerce and advertising topics for TechCrunch, and coined the term "O2O" to refer to the growing category of Online-to-Offline commerce companies like Groupon. Alex is an active angel investor in Silicon Valley, and served on the board of (acquired by Facebook) and Backstage Technologies (acquired by RealNetworks), and currently serves on the board of CashStar, a leading electronic gift card company. He holds a Bachelor of Arts in Applied Mathematics and Computer Science from Harvard University.

Mass Transit & Parking Information
625 2nd Street is on 2nd Street between Brannan and Townsend. You can easily reach the location by Caltrain, BART/MUNI, or car.
BART/MUNI: Take BART to the Embarcadero Station, then go to the in-station MUNI stop. Take the Inbound (Ballpark) MUNI N or T train to the 2nd and King stop. Then walk up 2nd Street one and a half blocks, and you’re there.
Caltrain: Take any northbound Caltrain until it reaches its final destination of 4th and King. Then, walk out of the Caltrain station to 4th and Townsend corner. Walk down Townsend towards the direction of the ballpark until you reach 2nd, then turn left on 2nd and walk half a block.
Car: Take 280 Northbound until it splits between the King Street exit and the 6th Street exit. Taking the King Street exit, turn left at the third light onto Townsend, and then drive one and a half blocks and you’re there.
Parking: Street parking is plentiful around the event, and there are numerous parking garages near the event location.

Join or login to comment.

  • Tyler Y.

    Hey all, I wrote up summaries of each presentation on our blog:

    The actual slides from Brian Sapp are posted on Slideshare at: . The other two presenters declined to share their slides publicly.

    December 2, 2012

    • Shirley

      I too was under the understanding that all the speakers would share their slides but if not that's understandable. I'm thankful enough that Brian was willing to share his slides and I really appreciate you summarizing everything -- Thanks Tyler!!!

      December 2, 2012

    • Josh B.

      I believe Marco's (Playfirst) presentation heavily leveraged data from App Annie, which is an expensive subscription based app store market data product, which may be why he is unable to share his presentation (against the terms of use or something along those lines)

      December 2, 2012

  • Eddy

    Excellent, it gets better each time.

    November 17, 2012

  • Shirley

    Will the slides from the speakers be available?

    November 16, 2012

  • Jerry M.

    Definitely one of the best Meetups I've attended. All three speakers had well prepared presentations with super relevant info for game developers.

    November 16, 2012

  • Giacomo B.

    great panel and awesome organisation.

    November 15, 2012

  • A former member
    A former member

    These events keep getting better and better. Really worth the time to come out tonight. Thx!

    1 · November 15, 2012

  • Joseph

    Will this be streamed or recorder?

    November 13, 2012

  • Shi L.

    I'm a student in marketing but I'm pretty interested in the gaming industry, can I go?

    November 15, 2012

    • Tyler Y.

      Yes, everyone is welcome!

      November 15, 2012

  • Tyler Y.

    Hey everyone, the livestream URL for those who can't make it is

    November 15, 2012

  • Raja K.

    Is anyone going from Mountain View/Cupertino who can give me a ride back and forth , i can share the cost ?

    November 15, 2012

    • Scott P.

      I'm coming from Mountain View, but prefer to take the train. There's a bullet leaving MV Castro Station at 4:43 that arrives at 5:45. Hard to beat that!

      November 15, 2012

    • Jerry M.

      My schedule says #371 leaving Mtn View at 4:58 arriving 5:44. CalTrain is the best.

      November 15, 2012

  • ash

    Great to be a new member. Thanks for having me and I have no intentions of doing anything but being helpful here. I hope in return, just be helping others, the favor will be returned. I'm not asking or expecting, I'm just making a point. On that note, If someone is interested in QA in San Jose, California, I may be able to get you in contact with a temp agency who deals with game testers and QA. I really would use them myself but even though San Jose is only 65 miles from me, I tried it and the commute is over 4 hours in the car a day unless I'm working night shift, which in that case it doesn't matter as it's straight up one hour each way. Day shift is another story entirely. Hit me up if you live in or near San Jose and want the information for this Temp Agency. I hope that with this group, I can help someone and in turn, the karma will help me out as I know just how hard it is to make something of a life within this industry. We all dream of it and only a few get to.

    November 14, 2012

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