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App Store Optimization: Get Your App Noticed [Paid]

From: Tyler Y.
Sent on: Thursday, February 14, 2013 2:42 PM

Hey everyone,

Wanted to share something I've been working on with the group. I previously taught two sessions of my Skillshare class, App Store Optimization: Get Your App Noticed. It's a class for developers and marketers who want to increase their app's visibility in the Apple App Store and/or Google Play Store. It got really positive reviews, and now I've been asked to bring the class online. You can check it out here.

Before I get started, a couple disclaimers: this is a class I personally teach via Skillshare, and it costs money ($20). Now that I've said that, you can check out the sales pitch below.

I've been humbled by the real results people have seen from this class. After implementing action items from this class, Soulcraft saw its downloads increase from 100k to 500k, Pocket improved their click-to-download conversion rate, and Beeline RTD 2 saw sales increase 40%.

The class is online, so you can learn from home, at your own pace, and own the material forever. You just need to sign up by March 5th.

Hope I see you there :)





App Store Optimization: Get Your App Noticed

Today, getting discovered in the App Store can be the difference between success and failure. Making a great app isn't enough. You need to make it easy to find for your target audience. This is where App Store Optimization comes in.

App Store Optimization ("ASO") is like Search Engine Optimization ("SEO"), but for applications in the Apple App Store and the Android Market. This course will arm you with everything you need to know to optimize your app store listing for both markets.

This class and project will help you:

  1. Understand what drives discoverability on Android & iOS
  2. Optimize your description for discoverability and sales
  3. Design an eye-catching icon
  4. Outmaneuver competing apps
  5. Increase your chances of your app being Featured

This class is accessible to complete beginners, including developers with no marketing background, while providing some advanced tips for those with experience in mobile marketing. You'll leave this class with an everything you need to improve your app's discoverability on Android and/or iOS, and an actionable plan for improving it over time.

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