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SFRails Meetup - Playing Nice with Unicorns + Email Best Practices


6:30 Food/Beer/Networking
7:00 Intros/Sharing of Tips and Tools
  • Talk 1: Play Nice With Unicorns ( 
  • Raffle of LAUNCH passes
  • Talk 2: Email Best Practices (SendGrid) 
8:30 End

Event Note:

Please check in with the volunteers in the lobby of The Landmark @ One Market Street (the corner of Spear Street and Market). They will direct you to the 6th floor registration table.

Talk 1: Play Nice With Unicorns
Joslyn Esser will talk about properly configuring and optimizing the Unicorn web server, backed with examples and experiences while rolling it out in the stack. He'll show how to avoid request snowballs, leveraging Unix's Copy-On-Write, ensuring your application code is eager loaded, failing fast, proper load balancing, minimizing impact of upgrades, and much more!
About the Speaker

Joslyn Esser is a senior engineer at and has been crafting Ruby code for over five years. After designing and implementing the core of's API v2, his current focus is on bridging the gap between development and operations. When not building tools to keep his peers and customers at Desk happy, your likely to find him shooting hoops, out on the dance floor, or coding a swarm of semi-intelligent bots to rule his favorite video games.

Raffle of 20 LAUNCH Passes

The LAUNCH Festival is coming up in San Francisco, February 24-26. The producers have offered #SFRails 20+ free passes for us to pass out to members. We'll raffle a number of these off to those who attend.

Included in the festival is LAUNCH Hackathon #3. Grand prizes include $2M investment or $10k cash, and additional prizes from API partners. It’s free but space is limited to 800 participants. Apply here:

Talk 2: Email Best Practices

Nick Quinlan from SendGrid will be in to provide some solid lessons on sending emails from within your application. Part technology, part growth-hacking, and part just doing the right thing. Come stocked with questions because Nick likes solving problems and making for better apps.

• What good email looks like
• What not to do
     ° How to make un-engaging emails
     ° How to get marked as spam
• Best practices for sending mail from Rails

About the Speaker

Nick Quinlan is a SendGrid Developer Evangelist based out of San Francisco. He works to make developers lives easier by providing them with the help they need to grow their ideas.

About the Location/Host

About provides the leading customer service application, helping fast-growing companies deliver outstanding customer support.'s intuitive user interface and powerful features make solving customers' problems more efficient and more fun for the entire company.

About Salesforce
Salesforce is the enterprise cloud computing leader. Their social and mobile cloud technologies — including their flagship sales and CRM applications — help companies connect with customers, partners, and employees in entirely new ways.

Other Sponsors is the maker of IronMQ, a scalable cloud-based message queue, and IronWorker, an elastic task queue/worker service.'s services are designed for doing things asynchronously and operating at scale. (@getiron)

Join or login to comment.

  • Lea H.

    I work at an amazing company Zendesk! and hire technical talent for our Engineering team. feel free to reach out!

    1 · January 31, 2014

    • Àlex R.

      Hi Lea, I've seen your openings and some of them are really interesting. Any chance to sponsor a working visa?

      January 31, 2014

    • Lea H.

      when they become available again...yes

      February 1, 2014

  • Don St. D.

    Great presentations! Thanks for this meetup, best way to keep a pulse on Rails that I've found. Thank you to the organizers, Ken, Simon, Seth, and Stephen.

    Also if you did not get a chance to talk to me after the meeting about the positions we have available at Telmate, please drop me a line: [masked].

    Thanks again!

    January 23, 2014

  • Seth Paul R.

    Thanks for joining us at the to Salesforce office last night. Enjoyed meeting you all and having you over!
    If you are interested in any open positions, please feel free to reach out, [masked].

    January 23, 2014

  • Jagadeesh

    Good one

    1 · January 23, 2014

  • A former member
    A former member

    Thanks for coming!

    request & feedback & speakers
    reach me at [masked]

    January 22, 2014

  • Marcos I.

    Great talks guys!

    1 · January 22, 2014

  • Àlex R.

    Hi everyone! I'm Àlex and I'm running this startup called MarsBased. We develop apps for other companies or startups only using ruby on rails. Check us out at Thanks everyone!

    January 22, 2014

  • Li O.

    Hi everyone. Have to leave early, but just wanted to reiterate that we're hiring at Walker and Co Brands. You can read about us here

    and contact me at @styliii

    1 · January 22, 2014

  • Yang C.

    I can't seem to find the place?

    January 22, 2014

    • Fanya Y.

      It'next to a makeup store. Pigment Color or like that.

      January 22, 2014

    • Yang C.

      Thanks! A security guard sent me the right way. ;)

      January 22, 2014

  • Dan H.

    Have to bail, sorry, spot is now open

    January 22, 2014

  • Asad A.

    Is there a place to store my bike if i bring it?

    January 22, 2014

  • Arthur G.

    Sorry I can't come sounds great!

    January 14, 2014

  • A former member
    A former member

    For those that missed the last meetup, "Machine Learning + Better Rails Asset Management" here's a link to the High Quality video:

    January 9, 2014

    • Doug P

      Are the slides available? They're difficult to see in the video.

      1 · January 10, 2014

  • Ken F.

    Note the time change. (Moving it up because of winter/darkness.)

    December 16, 2013

  • Arthur G.

    Luv this group!!

    December 8, 2013

Our Sponsors


    Organization @getiron

  • Supporters and Past Hosts

    Location and Refreshments

  • TeeSpring


  • PubNub


  • Sinch

    Food | Drink

  • AppDynamics

    Location | Food | Drinks

  • pagerduty

    Food | Drink | Location

  • Blurb

    Location | Food | Drink

  • Fastly

    Food | Drink | Location

  • Telmate

    Food | Drink

  • Autodesk

    Location | Food | Drink

  • Media & Community Partners

    Media Sponsorship | Community Outreach

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