Emotional Strategy for Balanced UX Design

  • March 25, 2014 · 7:00 PM
  • Citrix

Our very own Mike D. will be presenting this month on how to create balanced user experiences by understanding how we experience everything.

Emotions are arguably the most powerful of human motivators and yet most design projects lack an explicit strategy to use or target them as part of the overall experience design. A truly fulfilling experience is one that balances our logical and emotional needs and wants. 

A balanced experience that satisfies both parts of our mind are the ones that create deep and lasting connections. These are the experiences that build loyalty with customers creating lasting relationships that survive even the worst of times. 

In order to use emotions as both a targeted outcome for the experience and as a strategy to achieve that outcome we must first understand how have an experience. The 4 Stages of Accomplishing Goals provides this insight into HOW we experience everything. These 4 stages are the same for every person, they happen every time, and happen in the same order. 

The 4 Stages of Accomplishing Goals also explains where, when and how emotions impact and influence our resulting experience. We'll learn not only how we experience everything but also WHY we choose to accomplish some goals and not others. Once we're clear on the 4 stages we can make emotions a strategic part of building a balanced user experience.

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  • Jann

    Any opinions on hello bars?

    March 27, 2014

  • Mike D.

    Here's a link to the deck: http://www.slideshare.net/donahuephoto/emotional-strategy-for-balanced-ux-design

    I added a resources slide to the end with links to a couple of the books that highly influenced the presentation and links to a couple videos including the TEDx talk from Doug Dietz on his experience redesigning the MRI/CT experience for children and families.

    1 · March 27, 2014

  • Jann

    Great. Mike is a terrific speaker and I was so inspired to see that brand concepts apply to UX. Experience is everything!

    1 · March 26, 2014

  • Natasha

    Excellent presentation. I'm excited to start with emotion in my upcoming work. Thanks Mike!

    March 26, 2014

  • danilo

    Great talk

    March 26, 2014

  • Tracey J.

    Looking forward to the next one :-)

    March 26, 2014

  • Catherine

    Sorry to have missed it - working last 7pm this evening. Hope it was wonderful..! :)

    March 26, 2014

  • Robert H.

    Excellent;

    March 25, 2014

  • Shirley R.

    Sad I couldn't make it.

    March 25, 2014

  • Tracey J.

    What room is this meet up in?

    March 25, 2014

    • Mike D.

      Royal Palm A, 1st floor

      March 25, 2014

    • Tracey J.

      Cool...thank you so much:-)

      March 25, 2014

  • Manny Andre C.

    Mastering the mind and emotions is a part of my specialty with my clients. Hit me up, for more info. :-)

    March 25, 2014

  • Jann

    I thought I'd have to learn a whole new language, but I understood all of the words in the description of the Meetup on the 25th.

    March 12, 2014

  • Jann

    I can't wait. Emotions are a big part of the brand too.

    March 12, 2014

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