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The Future Belongs to the Betas

Please RSVP through this link:

Join Susan Sigl and Dr.Dana Ardi for an interactive discussion of the leadership paradigm presented in Dr. Ardi’s new book,

The New Beta Way To Connect, Collaborate, Influence – And Lead”.

This Fireside Chat is for executive management to explore the sweeping changes taking place in today's most successful businesses.


“The once useful, top-down, authoritarian business model is on its way out,” proclaims corporate anthropologist Dana Ardi. With it, goes the Alpha mentality of command and control. Instead, the future belongs to the Betas – to leaders, managers, and employees who want to collaborate, communicate, and influence others.

In her new book, THE FALL OF THE ALPHAS, Ardi – who has years of experience as a venture capitalist and a private equity managing director, organizational design expert, and management consultant to large and small companies alike – explains what the Beta model is, and why it is the key to both business success and career fulfillment. “Beta is all about collaboration and communication,” she explains. “It draws on the strengths and experiences of everyone in the organization, and it offers today’s employees what they are craving – the ability to contribute and grow, based on their own talents and interests.”

Susan Sigl and Dana Ardi will discuss how and why the Beta model emerged, and explore such topics as:

• Why communication, collaboration, and curation are key to the Beta culture?

• What it means to be a Beta leader and why now?

• How Beta cultures attract employees, bring generations together, drive innovation and build loyalty in their people?

• What it takes to build a Beta organization?

Relevant to leaders in corporations as well as lean start-ups, Dana and Susan will share a roadmap for companies and individuals to transform from Alpha to Beta, becoming more effective, flexible, and profitable in the process.

Enjoy hors d’oeuvres and beverages as well as conversation with your executive colleagues.


Date: Wednesday, November 20th 2013

Location: The Dice Cabana - SURF Incubator’s Event Space

821 Second Avenue, Suite 410

Seattle, WA 98104

Time: 5PM – 8PM

Networking 5-6PM

Fireside Chat 6-7PM

Book Signing and Networking 7-8PM

Admission: $25.00
Purchase tickets at Eventbrite:



Dr. Dana Ardi is based in New York and is the founder of Corporate Anthropology Advisors. Ardi’s twenty-five years of experience and global network give her the ability to map the competition and talent in unexpected ways, bringing companies the most creative and competitive human capital solutions possible.

An expert in the fields of talent management, organizational design, recruiting, assessment, and leadership, Dr. Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities.

She also coaches senior management, boards, and investors on the art and science of building high caliber teams, providing them with the skills to attract top-level management, design ideal organizational structures, and deploy people against strategy

Dr. Ardi has served as a Partner/Managing Director at CCMP Capital and JPMorgan Partners, and was a Partner at Flatiron Partners. Earlier in her career, she was an operating executive at R. R. Donnelly & Sons and at McGraw-Hill. She also has a background managing and leading executive search firms.

Dr. Ardi served on the board of AMC Entertainment Inc. from 2009 until the company’s sale in 2012. She is an officer at the Creative Arts Council of the Museum of Modern Art, New York City, and a member of the Royal Society of the Arts. She is part of the Leadership Council of the New York Foundation of the Arts as well.

Dr. Ardi has a bachelor’s degree from the State University of New York at Buffalo and a masters degree and doctorate in education from Boston College. Learn more at


Susan is an engaged leader in Puget Sound’s technology sector. Most recently she served as the President and CEO of the Washington Technology Industry Association (WTIA), leading the state’s privately funded, non-profit technology industry trade association that represents over 700 technology companies and 100,000 tech professionals in one of the world’s most robust innovation hubs. She’s a mega connector and uber collaborator to people and companies in the ICT industry.

Prior to the WTIA, Susan was the co-founder and a General Partner of SeaPoint Ventures, a Seattle based venture capital firm investing in communications companies in the wireless, broadband and network transactional infrastructure sectors.

As part of SeaPoint’s start-up company launch initiatives, Susan served as the Interim Chief Financial Officer of SNAPin Software (acquired by Nuance Communications), Zumobi, Inc. and Ground Truth, Inc. (merged with Zettics).

Susan has been actively involved in Northwest organizations. She was the Board Chair of the Seattle South District YMCA, a past President of the Evergreen Venture Capital Association, and a Board Director of Northwest Entrepreneur Network. Susan has been a mentor in the University of Washington’s MBA Mentor Program as well as a UW visiting MBA faculty member, and an Advisory Board member of Seattle University’s Entrepreneurship Center. She has served as a Board Director to the Technology Alliance, the Puget Sound Regional Council, and been an Executive Board Director to the Technology Councils of North America. In her leadership role at WTIA she founded Executive Women in Technology (EWIT) as a platform to address operational issues for women executives in key roles in technology companies.

She currently serves on the Advisory Boards of BYNDL, Ivy Corp., the University of Washington Bothell, and the Women’s Venture Capital Fund. Susan was listed on the 100 Top Women in Seattle Tech by TechFlash in July 2009.



We serve business from the inside. Partnering with client teams, from start-ups to the Fortune 1000, we solve problems, implement initiatives and help drive change through all levels of businesses all over the world.

Traditional consulting firms hire right out of school. We employ seasoned professionals so they can start adding value as soon as they begin an engagement. Our professionals are experienced problem solvers with 10-20 years experience in fields including finance and accounting, human capital, information management, internal audit, legal and supply chain.

From over 70 offices in North America, Europe and Asia Pacific, RGP serves over 1,800 clients in 70 countries. We're a pioneering professional services firm, a global community with a new approach to consulting - from the inside out. Learn more at


BYNDL is a Seattle start-up and a committed Beta. Driving successful partnerships focused on delighting customers, BYNDL is just one of many companies seeking to drive a company culture of creativity and collaboration, embodying the Beta way to succeed.

Unattended retail is innovating—streaming coupons, offers, video, and ads to digital signs, vending machines, and kiosks. Satisfied consumers will easily earn and redeem loyalty rewards, driving new revenues and increased margins for retailers and vending operators. The innovation challenge is to bring these differentiated services together, connecting the brands, technology, digital media and payments with the consumers in an integrated service.

BYNDL addresses this challenge with a SaaS service that enables the future of unattended retail, supporting the goals of brands, technology providers and operators to offer advanced services to their consumers. Learn more at

Contact Jen Harwood from BYNDL at [masked] with any questions about this event.

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  • Lori Salow M.

    Hi Everyone - delighted you will be joining. Please sign up on the Eventbrite site to ensure you receive a book and can enter the event!

    November 18, 2013

  • Lori Salow M.

    Register via the link provided and the registration fee includes the cost of a personally signed book from Dr. Ardi!

    November 9, 2013

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