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2014 Marketing Challenges: How Will You Anticipate Them in the Coming Year?

2014 Marketing Challenges: How Will You Anticipate Them in the Coming Year?

Want a few ideas to kickstart Monday's discussion? See blog post here.

2013 was an amazing year if you were Tesla or Twitter. They did a number of right things several years ago to achieve this payday. Now what kind of marketing can you do in the coming year to anticipate greeting this kind of achievement in your future? Join us for a lively roundtable discussion that addresses this and other marketing challenges and trends in 2014.

Kevin Jens Cox, Vice President of Marketing, Yeti Data will help us put this all together from years of experience doing the same for clients like Dell, IBM and SAP.

Register Here Now! (SVForum members, login first, then register.)


About the Speaker:

Kevin Cox, Vice President of Marketing,Yeti DataKevin Cox is Vice President of Marketing for Yeti Data, a startup tackling marketers’ toughest challenges bringing together disparate customer data for marketing innovation.  He is an expert in digital marketing, awarded BtoB Magazine Top Digital Marketers 2012 & 2011, with 17 years international marketing experience.  He has led strategic marketing initiatives for IBM Software, Dell Servers, SAP HANA, SAP NetWeaver, and SAP BusinessObjects. He has consulted and worked for many well-known technology and consumer brands worldwide.

Kevin can be reached at

Cell (650)[masked]


Thanks to our sponsor Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture for our refreshments.

REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER.Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at


Citrix Startup Accelerator

4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054

Details on how to find the location!

6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion

8:15 - 8:45 p.m. Wrap-up / Networking


$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register.
Register Here Now! (SVForum members, login first, then register.)

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  • Mark L.

    Very helpful. Looking forward to 2014. Back to basics for me!

    December 9, 2013

  • Christine O.

    I agree with Mark. And just because Social Media marketing typically costs less that the older traditional forms of advertising, it still takes considerable time and requires a solid strategy in order to be effective.

    1 · November 21, 2013

  • Mark L.

    I am looking forward to what will no doubt be a lively discussion. The challenges seem to get more complex every year. There are some professions that stay pretty much the same year after year. That doesn't make them any less difficult. Marketing however, changes all the time and just keeping up with everything is itself a challenge. The Marketing SIG provides a great forum for us to help each other stay on top of and conquer our biggest challenges.

    1 · November 21, 2013

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