SVForum Marketing & Social Media Forum

Playing the Influence Game – Powerful Tools to Win The Hearts of Your Customers

Jun 9, 2014 · 6:30 PM
Detati Communications

Here is an interview with our speaker, previewing the meeting.

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Playing the Influence Game – Powerful Tools to Win the Hearts and Minds of Your Customers

Marketing is all about influence. Influencing the behavior of your customers to buy your solutions. Do you have the right tools to win the game?

Join Niki Hall, Polycom VP of Corporate Marketing, where we’ll discuss a new way of thinking. No longer influence the influencers, but how to engage the influencers to build advocacy and best practices to amplify your message to win in the market. You’ll leave the session armed with tips to help:

Identify key influencersTop 10 tips on engagement to build advocacyLeveraging the influencers to win

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About the Speaker:

Niki Hall, Vice President Corporate Marketing, Polycom, Inc.

Niki Hall joined Polycom in March 2012 as Vice President Analyst Relations and Market Intelligence. She created an industry recognized function, focusing on innovative programs of reciprocal education and influence, resulting in key insight to shape company strategy. She recently expanded her role to include Corporate Marketing, where she is now responsible for the overall brand, web and content strategy, creative services, communities and corporate events.

Prior to Polycom, she spent over a decade at Cisco Systems in numerous marketing leadership functions across services marketing, corporate marketing and corporate communications. Prior to hi-tech, her career began in automotive marketing, representing global brands Porsche and BMW. Hall holds a bachelor's degree in communications from the CSU East Bay, is married with two children and is based out of the Polycom’s headquarters in San Jose, CA.

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Thanks to our sponsor Nixon Peabody & Accenture for their generous support.

REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join now.

Location:
Detati Digital Marketing
265 Caspian Drive
Sunnyvale, CA 94089

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Pizza & Refreshments
7:00 - 7:15 p.m. Announcements & Introduction
7:15 - 8:15 p.m. Presentation with Q&A
8:15 - 8:45 p.m. Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register.
(SVForum Members, login first, then register.)

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Hit enter to add your reply

Dana M.

Niki and Zeus did a great job of describing the need for AR and the reality of AR practice. As an AR practitioner for many years, their content was spot on and provided a very interesting topic of discussion.

0 · June 12, 2014
Loy O.

Niki did a great job explaining what it takes to develop an effective Analyst Relations (AR) program. A big thanks also to Zeus Kerravale of ZKResearch who shared his insights.

2 · June 9, 2014
- View all 3 replies
- Anjan T.
  
  I agree, but the topic I thought was going to be about winning the hearts of our "customers". Perhaps I missed the connection that the path to customers' hearts is through "analysts" ?????
  
  0 · June 10, 2014
- Loy O.
  
  Good point, Anjan. There are many paths to customers' hearts and recommendations by independent analysts is one of them. Can definitely influence the buyer's decision, or reinforce a decision that has already been made.
  
  0 · June 10, 2014
- g_demarest
  
  Also, Niki's comment about customers being 80% thru their buying journey before they will engage with the vendor means that if you can't reach the customer through an influencer (like an analyst or another customer), your chance of influencing the buying decision is minimal
  
  1 · June 10, 2014
Bill A.

Unfortunately I cannot make it over tonight. Will the slide deck be available for your talk Niki?

0 · June 9, 2014
- Natascha T.
  
  I just asked Niki and hope to have it soon. We'll upload it to our Slideshare channel & Meetup.
  
  0 · June 10, 2014
- Bill A.
  
  Thanks Natascha
  
  0 · June 10, 2014
Paul W.

Niki brought analyst Zeus Kerravala to share their relationship. It was a living example of a successful relationship with an influencer.

1 · June 10, 2014
A former member

very good, first timer to atten.

1 · June 9, 2014