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Social Media in the Real World by Kelly Dempski

Kelly Dempski, Director of Accenture Technology Labs in Silicon Valley, has spent the last several years promoting social media to a wide range of clients in both the US and Europe. He has had the opportunity to speak to a spectrum of business leaders, ranging from Swiss bankers to Silicon Valley start-ups. In this presentation, Kelly will share some of the lessons learned along the way, and give real world examples of how different industries and geographies view the opportunities and risks of social media. Some of the themes we’ll explore will include data privacy, the applicability and timeliness of social media to different industries, social media for B2B, the difference between perceived and actual risks, and how much anyone actually controls their brand.

Get a preview of the meeting at the MarketingSIG blog - http://bit.ly/qhIt6s

About the Speaker:      

Kelly Dempski , Senior Director, MultiChannel Interactions R&D Group, Accenture Technology Labs

Kelly Dempski is a Senior Executive with Accenture Technolog y Labs. Accenture Technology Labs leads Accenture’s technology innovation agenda, which includes the creation of an annual Technology Vision that defines new technology trends and opportunities. The research group establishes early thought leadership, and develops new applications for emerging technologies.
 
Kelly leads the overall group in our Silicon Valley location, as well as the activities in the R&D area of “Multi-Channel Interactions”, an area that is focused on establishing new integrated channels that an enterprise can use to engage with a customer across a range of contexts and devices. In this role, Kelly has patented many innovations in fields ranging from large interactive screens to social networking and knowledge management.

Kelly holds an Engineering degree from the University of Illinois, and joined Accenture in 1994. He has written three books and numerous papers. He is a frequent speaker on the subject of technology trends and innovation.

Thanks to our sponsors Accept Corporation, and DLA Piper, for their generous support and EMC for being the SVForum Marketing SIG facilities host and food sponsor. 

Location:
EMC
2831 Mission College Blvd
Santa Clara, CA 95054 

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking 

Cost:
$20 at the door for non-SDForum members
No charge for SDForum members

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  • Jo

    Lots of great new ideas!

    August 10, 2011

  • Ken B.

    Kelly gave some great insight into how social media is used correctly and incorrectly in the real world. He taught me some things that I should avoid doing.

    August 9, 2011

  • Natascha T.

    Too basic. Was advertised at a higher, thought leadership level.

    August 9, 2011

  • A.C. E.

    no agenda? did not know what he was going to cover? only message we got was you need to monitor social media!

    August 9, 2011

  • Sachin N.

    Kelly is a great speaker who provided real examples to bring out the nuances of using Social media correctly/incorrectly in the enterprise. The customer segmentation is an important topic that will provide vertical differentiation for products. A possible future topic on how to analyze the trustworthiness of the user reviews and comments. His take on 'sentiment analysis' and alternate ways to achieve that was thought provoking as well. Great talk and great speaker.

    August 9, 2011

  • A former member
    A former member

    Promises to be an engaging session

    July 31, 2011

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